Ethiopian runner Deme Tadu Abate ran 2:05:38 in the Tokyo Marathon, ranking sixth and successfully PB. The happiest is Chinese netizens. This is because Deme is an athlete sponsored by Li-Ning. After winning the third place in the Berlin Horse last year with Li-Ning running shoes, he has achieved good results in the Grand Slam this time.
Deme is wearing the Li-Ning brand “Fidian 3 ULTRA”, priced at RMB 2,299 (approximately HK$2,600). The running shoes have a patented technology called “靁” (four characters for thunder) and a technology called “bow bow”, which greatly improves the propulsion and reduces the ground contact time.
In fact, last year, when the epidemic situation receded, there were voices in mainland China that domestic brands should “Break the monopoly of world giants“. At this time, Deme led Li Ning to win the third place in the Berlin horse, and the momentum was even bigger. However, for the time being, only this Deme from Ethiopia, a country along the Belt and Road, is more familiar.
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<p>Li Ning’s success is also reminiscent of Skechers in the 2014 Boston Marathon. When Meb Keflezigh won the first Grand Slam championship for Skechers with an upset attitude. Skechers also took advantage of the momentum to launch running shoes specially designed for marathons, but it seemed unsustainable. The design of sports products requires a long-term plan, and Li-Ning still has a long way to go to “break the monopoly of the <a data-ail=)
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