A global market of 6 billion dollars (5.6 billion euros) which might pass the 20 billion mark in 2025: the resale of sneakers has long been much more than a business limited to sneakers fans.
Several online platforms have established themselves in this sector, first in the United States with StockX and Goat, but also in Europe, making the connection between resellers and buyers, but also ensuring, a crucial step, the authentication of these products. never worn. In France, Wethenew is one of the key players. And Galeries Lafayette intends to take advantage of the traction effect of the platform founded five years ago by David Benhaïm and Michael Holzmann, who explained to us a few months ago that they were aiming for 100 million euros in turnover.
While for a few weeks the spaces of the competitor OP 2.0 have ceased their activity within the Parisian department store, Wethenew is taking over and installing two spaces in this temple of shopping on boulevard Haussmann: one on the fourth floor of the store with the large dome and the other on the first floor of the man’s store.
“Five years following our launch, we are particularly proud of this new achievement in the world of retail. It seemed essential to us to take this step with Les Galeries Lafayette, our historical partner, explain the managers who had created a pop-up at the Galeries Lafayette Champs-Elysées in 2020. With this new symbolic address, we intend to get even closer to our community and continue our ascent.”
In total, 200 pairs are presented and renewed each week, because the engine of this selection is its premium character and its rarity. It is also an opportunity for Galeries Lafayette to be able to offer the most cutting-edge models to which the brand does not have access in its commercial discussions with the major labels of streetwear.
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