CHRISTOPHE SIMON / AFP
While inflation promises to continue to rise until the summer, the various large retail chains are announcing in turn price controls on a selection of food and hygiene products.
CONSUMPTION – Offer “the lowest possible price” on a selection of hundreds » of products left to the choice of distributors, until June. This is the objective of the anti-inflation baskets announced in turn by the main French supermarket chains in recent days and weeks.
It was at the end of a final meeting in Bercy on Monday March 6 that the Minister of the Economy Bruno Le Maire, who first wanted the creation of a common basket for all distributors, succeeded in attach to his « trimestre anti-inflation ». The supermarkets will have the free choice of references at a reduced price, but all (with the exception of Leclerc who refuses to participate) will mark the products with a small blue, white and red basket, which you can find out in the tweet below.
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The French will soon be able to spot the products of the Anti-Inflation Quarter behind this logo in the stores of… https://t.co/0DxrY51Q41
— Dominique Schelcher (@schelcher)
These commercial operations, financed by distributors’ margins, will be coupled with experimentation these “coming months” of one “food voucher for the most modest”, says the Minister. A project announced for a long time and repeatedly left in abeyance by the government, which has yet to specify its amount and the number of eligible French people.
In the meantime, from Carrefour to Intermarché, via Lidl and Système U, consumers will be able to benefit from this month of March from supervised prices on several hundred basic necessities. Le HuffPost takes stock of the various offers offered by large retailers.
- At Carrefour, 200 products at 2 euros on average
During the weekend which preceded the announcement of Bruno Le Maire in Bercy, the CEO of Carrefour, Alexandre Bompard, revealed in the Sunday newspaper (JDD) his new basket “essentials and nutrition”. Announced from March 15 to June 15, it will consist of 100 products ” Daily “ including hygiene and 100 others labeled “healthy” with a Nutri-Score A or B.
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The hundred so-called “commodity” products, under the Carrefour or Simpl brands, will include, for example, laundry detergent, baby diapers, spreads, flour and even biscuits. In order to “ best answer” to ” expectations » consumers, these products were chosen following organizing hundreds of round tables with the brand’s customers.
Product sides « science »Alexandre Bompard announces yogurts, eggs, fresh, canned or frozen vegetables, bread, milk and even cereals.
- At Intermarché, a basket of “500 anti-inflation products”
The sign of the Les Mousquetaires group announced in a communiqué Sunday, March 5 that she was going to offer from that date a basket of “500 anti-inflation products” composed of 470 references from its own brands (Pâturages, Monique Ranou, Paquito, Chabrior, etc.) and 30 fresh products from traditional shelves.
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The group, which does not specify the duration of the operation, also announces the establishment of a “anti-inflation market” which will offer each week “a selection of traditional products in its meat, seafood and fruit & vegetable departments. »
Finally, he recalls that his Netto brand “offers 1,000 products to its customers all year round” identified as the cheapest in hard discount.
- At Casino, “500 products for less than 1 euro”
This Monday, March 6, the Casino brand announced in a press release that it was going to offer − from March 15 and until June 15 − a selection of “500 products for less than 1 euro”. In detail, these products will be half of the Casino brand and the other of the Leader Price brand.
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The basket covers a set of basic necessities, both food and hygiene: “Savory and sweet groceries, starchy foods and vegetables, cereals, dairy products and fruit compotes, personal hygiene (shower gels, etc.), baby hygiene, housekeeping, animal feed…” 60% of food products have an A, B or C Nutri-Score, according to Casino.
- At System U, “150 products at cost prices”
The group, which brings together all the brands stamped “U”, announced in February the establishment of a basket of « 150 products at cost price »pour ” an indefinite period “. These will be resold with a minimum of 10% margin beyond the resale threshold at a loss, as provided for by the Egalim law.
Among the 150 references, pasta, sandwich bread, gnocchi, ready meals, tuna, cheese, canned or canned vegetables, eggs, meat or hygiene products. The basket only includes U brand products and also contains around ten organic references.
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- At Lidl, a basket of 50 everyday products
Lidl also announced in February the implementation of its anti-inflation basket. Private label, the latter is made up of organic, fresh, frozen, groceries, cleanliness and hygiene products.
According to its executive director Marc Bierro, this selection put in place for an indefinite period in all stores must correspond to the products that are found most in the closet of the French.
- At Leclerc, no basket in sight
The retail giant and its boss, Michel Édouard Leclerc, shun the idea of an “anti-inflation basket”. If Leclerc, the leading French distribution network, “ nothing is prohibited”his boss “ prefer for the moment to be cheaper on everything » and avoid such a restricted cone of communication” Who “ gives the impression that we are catching up on the rest”. However “ I’m not slamming the door in the face of Bruno the Mayor”he assured Agence France presse (AFP), adding that he was going to speak to the minister “ just now ” on the phone.
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