Sometimes an expression is so repeated that its real meaning is lost. Affective food, affective memory… What, in fact, is affective? As defined by the dictionary, affectivity is the “set of psychic phenomena that are revealed in the form of emotions and feelings”. Despite the clichés, wanting to transfer this into casathe place where we are most comfortable, makes perfect sense – it’s called affective decoration.
“Boomers and Generation Z will breathe new life into what is old and their homes will have a combination of modern and vintage”, says a survey carried out by the Pinterest that reveals the Tendencies for 2023 and points out that searches for “house with history” are on the rise decoration.
This appreciation of retro is also linked to the search for personalization, as stated by the architect Christian Schiavoni (@cristianeschiavoni). “The house with history is related to environments with our face. People want spaces without fads or without having to please others.”
in times of upcycling and more environmental awareness, mining objects is in healthy evidence, whether it’s a family heirloom or an antique find. It was this rescue that guided the renovation of the São Paulo apartment below, where some of the resident’s grandmother’s belongings were scattered throughout the rooms.
In the living room, the charming cupboard brings family souvenirs and holds special bowls and bottles. To contrast with the piece, Doubt Senna (@dudasennaarquitetura), the architect responsible for the project, chose the designer’s pink stools Alessandra Delgado.
Decoration affective is the professional motto of Maria Gabriela Amaral (@mariaarquitetura), who believes that a house needs to house dreams. Below, you can see details of one of his projects in Salvador.
The professional’s intention was to create an apartment with a “home feel”. For this, all the furniture, paintings, decorative objects and plants that already belonged to the client were foreseen from the beginning of the renovation. “What I like most is the fact that the personality of the residents is evident in every corner; this house might not belong to other people. In addition, the old and the new dialogue”, comments the architect.
Stories are also told through the collection of dishes owned by the owner of the apartment in Estoril, Portugal (above). Architect’s renovation Mauricio Nobrega (@mauricionobregaarquitetura) featured Brazilian joinery and Portuguese tiles.
The blank wall of the small apartment designed by Caroline Lorenzato e Larissa Monzú (@degrade_arq), gained color with travel objects — masks, hats, and other memories appear above the buffet.
Finally, the architect Ana Toscano (@anatoscanoarquitetura) shows details of the apartment itself, where an ant sculpture recalls a trip to celebrate a wedding. The wooden and leather stools were inherited from the grandmother and serve as footrests. The love deposited in the details shows that sometimes the clichés are worth it.
