Twitch numbers skyrocketed from the confinement by Covid 19. The streaming platform, acquired by Amazon almost 10 years ago, was one of the industries that benefited the most following the pandemic. And when we talk regarding numbers, we are not only referring to views and subscribers, but also to the number of millions of dollars that streamers generate in conjunction with the purple platform.
Kai Cenat dethroned another American, Ludwig, who held the record for the most subscribers on Twitch. Ludwig Ahgren, following doing the famous subathon (for each person who pays and subscribes, the live is extended for a certain time) reached a record hitherto unattainable. In this way, Ludwig had to extend his transmission to 31 days, and garnered a total of 283,000 subscribers.which translated into money, would be 1.4 million USD.
And this time it was the turn of the streamer and also youtuber Kai Cenat, who made the famous extensible direct called by himself “mafiathon”. The American has been live without interruption for 29 days, and your timer tells you that you have at least one more week of streaming left. One of the tendencies of people in these cases is to wait for the scoreboard to say that they have a few minutes left to finish the transmission, and wait until then for the rain of subscribers to extend the live broadcast once more.Yesterday Kai surpassed Ludwig’s 383 thousand subsand also broke the 300,000 barrier, thus climbing the exclusive pedestal of being the number 1 in the ranking of Twitch subscribers in all history. So far there are 306 thousand, which in real money means, at least, more than 1,500,000 million USD per month.
Look at the record moment:
SPAIN AND LATAM: THE PARALLEL REALITY
Ibai Llanos and TheGrefg are two of the biggest content creators in the world. In fact, the first 4 positions in the ranking of the most watched transmissions in the history of the purple platform are shared between them. However, This does not mean that they are the ones that generate the most money, despite bringing together more than 10 million views simultaneously.
In the note on how much money is earned on social networks, we titled this wide gap between Spanish-speaking content with respect to the United States and Europe “the rod of the first world”, where the profit difference generated by all streamers and youtubers depending on the country where they are and from where their content is consumed. A Spanish youtuber, for 300,000 views on his channel, earns $6,000 a month, and an American, for the same number of views, earns 6 thousand USD a day.
This explains a bit why Kai Cenat, with viewer numbers historically much lower than those of, for example, Ibai, Auronplay or TheGrefg, manages to get a scandalous advantage in the ranking of what leaves the most money on Twitch: subscribers. Ibai, despite being the most viewed channel in the platform’s history, recently ranked 7th among the channels with the most subs.
Ibai’s broadcast with the most views exceeded 3.3 million people simultaneously, while Kai Cenat’s most-viewed stream did not even reach 300,000. And yet in terms of money, Twitch, the American is more profitable.
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