Camaïeu, Gap France, San Marina… Many emblematic French brands are in turmoil when they have not already closed. However, the whole sector is not “disaster”, insists Pierre-François Le Louët, honorary president of the French Federation of women’s ready-to-wear.
If several French ready-to-wear brands have fallen in recent months, others are doing very well, said Pierre-François Le Louët at the microphone of BFM Business.
“The good news is that it’s not a uniform disaster area at all,” he says.
Some brands are even doing “extremely well,” he adds. He cites, among others, Batch and Sessun or Maison 123. According to him, it is possible to cite dozens of brands, whatever the segments – mid-range, premium, etc. – which are doing well.
“They work why? Because they’ve understood modernity, because they’ve understood today’s rules of desirability,” he says.
The closures have been linked in recent months
For Pierre-François Le Louët, the recent turnarounds and liquidations are not “a big surprise for professionals” because these brands were already in the red before the Covid.
Gap France was placed in receivership this morning while San Marina permanently closed the doors of all its stores in February. Among the other signs that have drawn their curtain or risk doing so, we can mention Camaïeu, André, Cop.Copine or Pimkie.
