The African Digital Summit (ADS) will open its fifth edition tomorrow, Thursday March 2, 2023 in Casablanca. Over two days, a series of meetings will bring together experts from the fields of marketing, , media and communication. 46 speakers and nearly 2,000 participants are expected from 30 countries. An opening ceremony is scheduled from 08:30.
The rich programme of this edition includes panels of interventions around the themes of the digital industry, , technological innovation and artificial intelligence, among other themes.
The organizers of this event, initiated by the Moroccan Grouping of Advertisers (GAM), expect an edition “even more ambitious than the previous ones”, following three years of stoppage due to the global Covid-19 pandemic.
This return is thus marked by a readjustment of the reflection on digital issues, in the post-pandemic context. It will be a question of “accompanying companies, anticipating future developments and identifying the best solutions”, through the meetings offered by the ADS.