Seminar underlines the global character of CIIE

Peking (ots/PRNewswire) A news report from China Daily

The China International Import Expo is an important platform that demonstrates China’s determination to expand opening-up at a high level. Speaking at a seminar held on Friday, experts and government officials pointed out that promising business opportunities continue to be created for participating foreign companies large and small.

The sixth edition of the annual expo, which will be held offline in Shanghai in November, will open up China’s vast market, according to the experts and government officials, adding more positive energy to the global economy struggling with a bleak economic outlook.

Sun Shangwu, deputy editor-in-chief of China Daily, said that over the past five years, the CIIE has quickly become a flagship showcasing China’s efforts to promote its new “Dual Circulation” development pattern.

The CIIE has now become a platform for high-level outreach and a public good for the whole world, he said. The annual exhibition plays an important role in global economic development.

The “Dual Circulation” development pattern focuses on the development of the domestic economy while promoting a positive interaction between national and international economic flows.

Chen Chunjiang, Deputy Minister of Commerce, said, “This exhibition is an important decision by the Chinese leadership to promote a new round of high-level opening-up and an important measure to open up to the global market.”

Chen also said that the CIIE will be held completely offline as planned in November.

His remarks were addressed to participants in a seminar in Beijing on the global promotion of the CIIE. The event was jointly initiated and organized by CIIE Bureau and National Exhibition and Convention Center (Shanghai) and China Daily.

According to the CIIE Bureau, the organizer of the expo, as of Wednesday more than 500 companies had registered for the sixth edition and booked over 200,000 square meters of exhibition space.

Supported by big data, this year’s expo will enable matchmaking between buyers and sellers as accurately as possible and strive to invite more buyers targeted by exhibitors in various ways this year, the bureau said.

Sun said, “With growing influence and increasingly positive global feedback, the CIIE is a testament to China’s greater opening-up.

“Over the past five years, participating companies, from industry leaders listed in the Fortune Global 500 to small companies from developing countries, have all benefitted from the CIIE. Her stories with the CIIE are vivid examples of China driving economic globalization towards more openness, inclusion, equity and benefit for all.”

Executives from multinational companies also spoke positively regarding the CIIE.

Zhang Xiqiang, Chairman and CEO of Nestle SA Greater China, said that the CIIE not only brings together a variety of global products and services, but also is a perfect platform for in-depth exchanges and in-depth cooperation.

“The CIIE not only brings the best of innovation from the world to China, but enables the country to showcase the best of innovation in the world,” said Fabrice Megarbane, President of L’Oreal North Asia Zone and CEO of L’Oreal China .Oreal North Asia Zone.

Lan Zhenzhen, chief corporate affairs and engagement officer of L’Oreal North Asia and China, said that as the world’s first national-level imports exhibition, CIIE is expected to help MNCs capitalize on the vast potential of China’s outsized market.

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