Snapchat and Cartier celebrate the history of Tank Française – Image

To celebrate the new version of its Tank Française watch, heir to the Tank watch and the French style, Cartier imagined a journey through time on Snapchat around a portal lens, an augmented reality format that aims to immerse users of the social network in the heart of a brand universe. Through this portal lens, snapchatters will go back in time to 1917, in the heart of Paris, on the Alexandre III bridge, and by moving their smartphones laterally, they will be able to navigate in a postcard Paris and through fashions, masculine and feminine. Just click on the following periods, first 1936, then 1977, until 2023, to take a leap in time and discover the models that have marked the history of the Cartier watch. The new version of the Tank Française appears at the end and by sliding his wrist behind his smartphone, it lands on it.