Chocolate eggs are already on supermarket shelves. A situation that annoys a chocolate maker from the Liège region. Easter eggs are usually eaten in a big month and its customers are already asking. However, he not only needs the time to prepare them, but he also asks that the traditions be respected.
In a supermarket, Guillaume made his choice. “Chocolate eggs with cream inside“, says the young boy. The chocolate eggs arrived on the shelves several weeks ago. This allows us to activate sales”, explains Jérôme Hardenne, store manager. “It also allows customers to anticipate purchases for Easter. So, we are starting to release sales little by little.“There is already something for everyone and yet Easter only arrives in a month and a half.
“We don’t celebrate Easter on Halloween”
In Bernard Schonmacker’s chocolate factory, there is not a single egg yet. According to him, it is too early. After the Valentine’s Day rush, you need to make 1/2 ton of products. “We need several weeks of lead time to be able to get them out.“, indicates the chocolate maker.
Bernard Schonmacker also wishes to respect traditions. According to him, each period has its chocolate sweetness. “Holiday magic is ‘D’ day“, he said. “We don’t celebrate Easter on Halloween and we don’t celebrate Saint Nicholas on Easter. You have to respect time and traditions. And celebrate the holidays at the right time.“
Chocolate eggs will line Bernard’s counter in two short weeks.
