February 21, 2023 at 8:35 PM by Thomas
Without the extra-sporting affairs that marked his career, Karim Benzema would have many sponsors to follow him. But in the career of the Ballon d’Or 2021, there is a before and following the 2014 World Cup, in terms of commercial partnerships. Before that, the native of Bondy attracted them en masse. At the time, he was already the image of Adidas, his equipment supplier and the only sponsor to have followed him from start to finish.
Before 2014, Karim Benzema had many sponsors
It was also then the image of the LCL bank, visible in a long-running commercial on television channels. Young and promising footballer, Real Madrid striker alongside Cristiano Ronaldo in top form, Karim Benzema also had the support of the publisher EA Sports, for the FIFA console football games he produces. It was already ten years ago, an eternity on the scale of a sports career.
Buzzmobile, a now defunct business partner
Moreover, the Buzzmobile group (a mobile operator) which had recruited him for its promotion, has since disappeared from the market. The car manufacturer Hyundai or the sports betting operator Bwin are two other brands that have counted the French international among the ambassadors. Now 35, Karim Benzema only has Adidas for old support. Even in adversity, his technical partner never let go. And it is not without pride that he welcomed his success at the Ballon d’Or 2022. Recently, Benzema also joined forces with the luxury brand Fendi, being himself interested in the world of fashion.
Adidas its faithful equipment supplier even in adversity
Sponsorship income therefore remains marginal for Benzema, compared to other players of his aura, crowned or not with the most coveted individual trophies in football. His contract with Adidas would earn him more or less 2.5 million euros a year and a bonus for the Ballon d’Or, in addition to those he wins at the club, with Real Madrid.
