In recent years, Samsung’s high-end Galaxy S have not all been equally successful at launch, but the new Galaxy S23 seem to have been a real hit, as the sales figures confirm.
Samsung has officially announced that it has achieved a sales record with its Galaxy S23 a few days following their official launch on February 9. While the Galaxy S22s sold nearly a million copies during the pre-order period, the new Galaxy S23s did even better.
In South Korea, Samsung reportedly sold 1.09 million smartphones, 7% more than last year’s models. Only the Galaxy Note 10 had done better in 2019, with 1.4 million units, but this is not the same series.
Read also – Galaxy S23: Samsung aims for 100% recycled plastic for all its smartphones by 2050
The Galaxy S23 Ultra is the most popular model
According to Yonhap, a local media, 60% of orders were placed for the most expensive model, the Galaxy S23 Ultra. The classic Galaxy S23 accounted for 24% of orders, while the Galaxy S23+ got the smallest share at around 15%.
Seeing the Galaxy S23 achieve a sales record is a real surprise, since Samsung has increased its prices this year. In South Korea, smartphones are all regarding 100 euros more expensive than previous modelsbut that presumably didn’t stop fans.
To boost sales, Samsung notably set up a rather interesting pre-order offer, since it allowed customers to get twice as much storage as the purchased model. By ordering a Galaxy S23 Ultra with 256 GB of storage, customers therefore received the version with 512 GB for free.
The Galaxy S23s aren’t at first glance very different from the previous Galaxy S22s, but Samsung has finally almost completely changed the user experience thanks to a new Snapdragon 8 Gen 2 processor. The Korean manufacturer has abandoned the Exynos chips, which had been much criticized in recent years. Smartphones are therefore now better in photos, more efficient, but above all much more autonomous, thus correcting the main flaws of previous generations.
