“Turn your vagina into sweet pleasure”: this is the promise that Kourtney Kardashian makes with her new jujube which claims to be able to strengthen the health of the genital organ and improve its taste. The product creates controversy and does not appeal to gynecologists at all.
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After Kim Kardashian who affirmed to the New York Times be ready to eat feces every day to stay young, her sister Kourtney offers to ingest candy to change the taste of your vagina.
The eldest of the Kardashian clan had launched her brand of food supplements Lemme in September 2022.
In a video to promote her new product – called Lemme Purr – we see the 43-year-old entrepreneur lying on the ground, surrounded by cats, swallowing one of her vitamin candies with a smirk.
“Vaginal health is such an important part of a woman’s well-being. [et on n’en parle pas assez]“, can we read in the caption.
Her product with pineapple, vitamin C and probiotics would “improve vaginal health and pH levels that promote freshness and taste,” she says.
Experts, however, disagree.
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A useless product
Interviewed by the BBC, doctor Maddy Dann, 30, who regularly discusses sexual health on TikTok, believes the product is completely useless. “There is no impure vagina. The vagina is self-cleaning,” she says.
She worries that these gummies will lead some people to believe that they have a problem that only the product can solve.
“Everyone with a vulva or vagina will smell different, smell different, taste different, and have different discharge,” she explains.
“And so what this product is suggesting is that every woman has to taste the same, smell the same, have the same vagina, or have the same discharge – and that’s just not realistic.”
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From the mysogynie
The gynecologist and author of the bestselling book The Vagina BibleJen Gunter, called out Kourtney Kardashian on Instagram.
“Anyone who suggests your vagina isn’t fresh or needs an improved taste is a misogynistic and horrible person,” she wrote.
The specialist also disputes the belief that pineapples can alter the taste of bodily fluids.
The BBC reminds that it is normal for the vagina and fluids to have a slight odor, which varies depending on hormones, activity, hygiene and diet.
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