According to Nielsen IQ Analytics, the markets witnessed difficult challenges last year, as retail sales declined in 2022 by 3.4 percent per unit compared to last year, despite the high rate of consumer spending.
And brands that manufacture egg substitutes such as “Just Egg” and “Zero Egg” stated that they witnessed a momentum in demand for their products during January of this year. For them, the current turmoil in the traditional egg market is a golden opportunity to try to reach new potential customers, and highlight On the advantages of vegetable eggs.
Plants do not get the flu
After the prices of traditional eggs reached record levels in December 2022, Just Egg, the company that produces eggs made from “mung bean beans,” launched a major marketing campaign, placing digital advertisements in more than 800 electric car charging stations located outside the city. Grocery stores, announcing that Just Egg products are available, and adding the promotional phrase “Plants don’t get the flu,” referring to the deadly “bird flu” that has disrupted the country’s egg supply chains, following just getting enough supplies of eggs became Marketing advantage over traditional egg producers.
“We reminded consumers and our customers that we are in the market,” Matt Riley, chief revenue officer of Just A’s parent company – “Eat Just”, told CNN. “Developing a solution to such crises is one of the primary drivers of our presence.”
According to Riley, the demand for the “Just Egg” brand increased during the festive period, pointing to a record high price for units sold in each store on a weekly basis, stressing that with the increased consumption of “Just Egg” products from stores, some retailers are looking forward to increasing their stocks.
Alternatives to chickpeas and potatoes
The “Zero Egg” brand, which produces an egg substitute made from (chickpeas, potatoes, peas and soybeans), has recently received interest from restaurants looking for a more stable supply chain for eggs, which is an essential ingredient such as “salad sauce”, and the sale of “Zero” products is limited to Egg » for restaurants, while it is not available in retail stores in the United States.
For his part, Graham Henderson, American sales director at Zero Egg, said: “Maybe in the second week of January, we started to receive an increase in orders,” adding, “Even restaurants that were not interested in egg substitutes at first began to pay attention to us.”
However, vegetarian options are not necessarily suitable for everyone, as Lillian and Tim Law, owners of the “Noisette” bakery in Denver County, found it difficult to obtain eggs, and in order to maintain minimal operating levels, they contented themselves with buying only egg yolks to make some of their products. Tim said that they are not interested in vegan eggs, as they do not have the required texture and flavor for their baked goods. (call home)
