The month of February will be beneficial for restaurateurs in Quebec, which should see their sales increase due to the Super Bowl – scheduled for this Sunday – and Valentine’s Day, Moneris revealed in a report published on Tuesday.
• Read also: Quebecers will spend less on Valentine’s Day this year
• Read also: 15 gift ideas for an unforgettable Valentine’s Day
According to spending data from the payments provider, the volume of spending at restaurants more than doubled on Valentine’s Day last year compared to the previous year (169%) while at bars it was observed a 99% increase.
For its part, even if the Super Bowl did not generate such great spin-offs, it still helped to increase revenues significantly for bars (+84%) and restaurants (+22%).
The traffic is also being felt in delivery and take-out services, according to UEAT, a Moneris subsidiary specializing in restaurant solutions. Thus, take-out orders increased last year on Valentine’s Day (+200%) and at the Super Bowl (+20%). During Valentine’s Day, there was also an increase in deliveries (+80%).
While sushi, pasta, breakfast, bakery and international cuisine were popular on Valentine’s Day, it was sushi, pizza, tartare and fast food that were most popular on Sunday. of the Super Bowl.
“Moneris data shows that sporting events and special occasions consistently give restaurants a revenue boost. Whether it’s the hockey playoffs, the Canadian Grand Prix or the soccer World Cup, restaurants benefit from the presence of die-hard fans who eat in or opt for delivery and take-out.” , the company said in a statement.
In addition, Moneris also looked at sales in other sectors that see their sales increase during Valentine’s Day, including florists (+596%) and jewelry (+171%).
- Themed menus can help you stand out. Fixed price menus are popular for Valentine’s Day.
- On the other hand, casual appetizers and meals are the best option for Super Bowl day. Shared plates and snacks provide a good starting point for promotions.
- For online orders, consider offering quantity discounts, which are great for families or friends getting together to watch the game.
- Add your promotions to the packaging of your online order deliveries to boost direct sales.
- Observe other businesses in your neighborhood and offer them promotions in partnership.
