-
According to a recent study, Mexico is the second country in all of Latin America that spends the most on Valentine’s Day.
-
The average cost of Mexicans for their gifts on February 14 is 1,250 pesos.
-
TikTok is currently one of the most popular social networks on the market, gathering more than a billion and a half users.
TikTok is the platform where a new trend with which some users invite not to make “unnecessary” purchases on Valentine’s Day.
It is no secret that social networks today function as something more than a communication tool or platform, but that, for years, they have become authentic purchase windows, this, of course, as one of the many derivative effects of digitization.
And it is that, when we go back to the years 2020 and 2021, the most critical in terms of the period of the global health emergency, we must remember that the channel online was the only way to buy, which is why, in addition to Mexico, a large part of Latin America, a region with a difficult context in terms of digitization, also had a significant boost towards the eCommerce.
According to data from E-Commerce Forecast for Latin America in 2021, developed by eMarketerthe Latin American region was the one that presented the greatest increase in electronic commerce worldwide, where Mexico ranked fourth in growth in the sector worldwide.
On the other hand, let us not forget that, also in 2021, sales online o eCommerce represented figures above 401.3 billion pesos, generating a growth of 27 percent compared to 2020this, according to a report from the Mexican Association of Online Sales (AMVO).
Currently, although it is true that going back to the stores is an act of real life, the experience online continues to evolve as consumer demands also change over time and in this context, social networks play an important role in people’s consumption habits.
Crean trend on TikTok and invite you not to buy on Valentine’s Day
With the month of February already begun, one of the most anticipated shopping events for a large number of people is the so-called “Day of Love and Friendship”, which, in various parts of the world, has an important influence on consumers. , including Mexicans.
According to the study of Picodiwhich talks regarding the countries with the highest spending on gifts from Valentine’s DayMexico is positioned in eleventh place with an approximate of 1,250 Mexican pesos per person, being the second Latin American country that spends the most this season.
However, in social networks, spaces that have functioned as eCommerce platforms, a trend is drawing attention among users on TikTok, through which they are invited not to make unnecessary purchases on Valentine’s Day, which is why, In addition, it seeks to “disinfluence”, that is, not allow the influencers encourage this type of purchase on the Chinese social network.
@kaylalala298 A somewhat strong transition time is coming for the influencer community on social networks, especially the makeup and product community, but all communities will feel this shift anyway
@beatrizaires29
Undoubtedly, we are talking regarding a moment in history in which social networks have a great influence on users, a fact that has even alerted the various authorities to be a little more careful with this type of space.
Now read:
