Government Australia is planning to force international streaming service channels to pay for local Australian content.
Specifically, Canberra is considering to introduce a new draft law, requiring “streaming” giants like NetflixDisney and Amazon must spend a certain amount of revenue, invest in the production of “pure Australian” shows and movies.
Currently, the content of the draft is still being studied by the Australian Department of Art and soliciting comments from stakeholders, including international online broadcast channels and representatives of the Australian film and television industry, with a Hopefully the draft law will soon be completed and approved, so that it can be applied from mid-2024.
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Information from representatives of the Australian film and television industry said free-to-air channels have long been forced to comply with quotas for broadcasting programs with indigenous content.
Meanwhile, this rule does not apply to online broadcast channels, and the percentage of programs with native content is getting less and less on these channels.
Although between 2021-2022 the streaming sector has become Australia’s most important TV program content production region, spending more than A$330 million ($215 million) on the local industry, However, domestic art producers say that this amount is still not commensurate with the revenue that the “stream” giants receive in the “kangaroo country” market.
They want Netflix, Disney and Amazon… will commit to sponsoring 20% of the revenue “earned” from the Australian market, thereby further promoting programs with indigenous content.
Speaking to the press on January 29, Australian Arts Minister Tony Burke said the draft law is part of a new National Cultural Policy that the government of Prime Minister Anthony Albanese is expected to announce on 30 / 1. 1, with nearly 300 million AUD (192 million USD) dedicated to the development of indigenous culture.
Canberra hopes to finalize the details of the legislation by the middle of this year, before submitting it to Parliament at the end of the year and moving towards its application by July 2024.
Dieu Linh (VNA/Vietnam+)
