An unprecedented phenomenon of Vietnamese music

Mono ended a booming year by winning the Favorite Male Singer and Best New Face awards at the Green Wave 2022. Besides, Mono’s “Waiting For You” entered the top 10 songs of the year. Mono is the brightest rookie of Vietnamese music in 2022. Even, throughout the history of the market, it is difficult for rookies to advance as quickly as the singer born in 2000.

Mono when debuting in the market with the song Forget You.

Unexpected turn

Waiting For You actually not the focal project for Mono’s pitch. Instead, the male vocalist greeted the field with MV Forget me. Gen Z vocalist is noticed by the title “Brother Son Tung”. Mono’s team held a press conference to promote the MV Forget me.

Mono has a great advantage, compared to the rookies of the music industry, as an economic platform. MV Forget me spend billions of dollars. The promotional campaign for Mono’s first MV is also expected to spend a lot of money to cover the media and social networks. The result is MVForget me created great attraction right following debut and quickly reached the top of music trends.

Waiting For You was only released on YouTube in the Visualizer Video version, like the rest of the songs on album 22. However, the song suddenly caused a fever, coming from Mono’s viral bending dance. Next, the live performance Waiting For You of Mono on the feverish Miss Stage. The song “peek-a-boo” of the song is trending on social networks. Many top artists excitedly cover Waiting For You.

A series of factors create great resonance, helping Waiting For You become the biggest hit of Vietnamese music in the second half of 2022. Mono’s pitch “turns around” to a new direction, compared to the original plan in the MV. Forget me and gave explosive results.

According to Tien Phong’s research, Mono’s salary has increased rapidly in just 5 months. The male vocalist was criticized when he sang out loud. Forget him. Then the fever Waiting For You help Mono explode the schedule. On the Miss stage, Son Tung’s brother’s sand is said to be around 100 million VND. Then hit Waiting For You increasingly famous, and Mono’s current salary is no less than 150 million dong.

An unprecedented phenomenon of Vietnamese music-2
Mono’s costumes, choreography, and charisma helped the song “Waiting For You” stand out.

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