Netflix has revealed when you won’t be able to share your password with people who don’t live in your household. Those who do this following the implementation of the account sharing detection system will be charged an extra amount. According to the movie and series streaming platform, “Today’s widespread account sharing (over 100 million households) undermines our long-term ability to invest in and improve Netflix, as well as to build our business.”
Netflix will start charging for sharing passwords
The outkick website noted that during the statement sent by Netflix to its shareholders it was said regarding when the crackdown on password sharing will begin worldwide. In the letter to the company’s investors, it is said:
We’ve worked hard to create additional new features that enhance the Netflix experience, including the ability for members to review which devices their account is using and transfer a profile to a new account.
Then, Netflix reports shared account detection system will be implemented “at the end of this quarter”that is, will be at the end of March of this year 2023.
How will Netflix shared account detection work?
Check out Netflix’s full explanation of its action to suppress password sharing for accounts on the platform below.
While our terms of use limit Netflix usage to one family, we recognize this is a change for members who share their accounts more broadly. That’s why we’ve worked hard to create additional new features that enhance the Netflix experience, including the ability for members to check which devices their account is using and transfer a profile to a new account. As we roll out paid sharing, subscribers in many countries will also have the option to pay more if they want to share Netflix with people they don’t live with. As it is today, all members will be able to watch while they travel, whether on TV or mobile.
As we work through this transition – and as some borrowers stop watching because they don’t convert to extra members or full paid accounts – short-term engagement, as measured by third parties like Nielsen’s The Gauge, might be negatively impacted. However, we believe the pattern will be similar to what we’ve seen in Latin America, with engagement growing over time as we continue to offer a large list of programming and borrowers sign up for their own accounts.
