On December 7, the annual conference on new journalism practices (NPDJ) was held at SciencesPo Journalisme. The summary by Sinatou Saka.
The quest for the right audience measurement: Chris Moran
- Data metrics are important tools in journalism today.
- If they are scary in some newsrooms, these data are useful. The most important thing is to explain them to the teams and the use that can be made of them internally.
The latest innovations from Vox Media
- Chorus : publishing platform
- Autotune : platform that allows other users to reuse the work of Vox Media (images, maps, etc.)
Do numbers determine what information is?
- Numbers allow publishers to adapt to their audience and create content that matches their interests
- Some articles work on social networks and not on the site
- It all depends on the media’s editorial line: Financial Times needs to attract visitors to their site in order to hope to monetize the content, whereas Buzzfeed can provide information on social networks directly.
- Need to be where the readers are
- The social media content sharing ecosystem cannot be controlled by publishers
The end of continuous news channels?
- Television has become obsolete as the internet now dictates new video formats
- Technology is changing people’s consumption patterns
- With Twitter, breaking is less and less relevant
- Live has become an economic constraint for television
- There is an audience that wants hot news and another that wants in-depth formats, the most difficult thing is to find the right balance
- The future of television lies in form and substance.
- Continuous news channels have to face many challenges in order to invent new forms of media like Vice News.
- In a few years, television will converge with other types of media
More info on the future of news channels here
►http://bit.ly/1OOSX9I
What are media news labs for?
- They are responsible for anticipating the new uses of Internet users;
- To monitor uses and developments; (e.g. augmented reality)
- Engage communities;
- To invent new formats, new innovative concepts.
- Listening to user requests (allowing them to express their expectations?)
The click factories
- Data can increase competition between the media but also between journalists themselves: which can be stimulating
- Data can also be addictive
Blendle and French Readers
- Blendle is a pay-per-article micro-payment platform that gladly claims the term “itunes of the press”. Starting from the observation that readers have changed, its creator, Alexander Klöplling, thus imagined a platform bringing together the most complete possible offer of titles and thus allowing readers to consult single articles moving freely from one medium to another for the sum of 10 to 0.99 cents per article read.
- A year and a half following its launch, Blendle announces 500,000 users (mostly young) in the Netherlands, 1 million items sold with more than 70 referenced titles. Among the best-selling articles: surveys, interviews, long-form articles. The price is set by the publisher (average price of an article 20 cents) and Blendle recovers 30%.
- Blendle is not yet in France because some publishers like Le Monde are reluctant
The BBC’s new mobile formats
- BBC journalists
film more and more vertically (portrait). These contents are increasingly used by newsrooms.
Information regarding SnapChat
- Create content that meets the expectations of the target on Snapchat (14-15 years old)
- At CNN, 3 journalists work full time to create content for SnapChat
Finally, robots will never replace journalists in newsrooms because they cannot transmit information.
