After launching a themed store inspired by the Bob Esponja Calça Quadrada franchise, O Burger King launches yet another immersive experience for its consumers and transforms the restaurant at the intersection of Av. Paulista with Av. Brigadeiro Luís Antônio, in São Paulo, in the universe of LOUD, the iconic esports team that won The Game Awards 2022.
From the 24th of January until the 23rd of February, the store gets an exclusive activation with three floors completely dedicated to one of the biggest esports organizations in the world.
Those who have the chance to visit Burger King on Avenida Paulista will find an environment designed in four moments: Meet the Noise, Feel the Noise, Follow the Noise and Be the Noise, in which consumers will have the opportunity to go through all the store themed experiences such as the interactive backdrop for photos, space for people to play, screens replaying the amazing plays of all LOUD esports teams and also other environments for fans to take photos, for example.
In addition to the restaurant’s ambiance, Burger King also launches the Stacker LOUD combo with a french fry that has the organization’s famous #GoLOUD hashtag as a visual reference. In addition to Hashfries in hashtag format, the combo also comes with a sandwich consisting of bread with sesame seeds, two hamburgers, a slice of cheddar, two slices of bacon, Hashfries and Stacker sauce.
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