6 out of 10 French people have already left a place because the smell that prevailed there did not please them.
Scentysthe French expert in the diffusion of perfume in the air for twenty years, reveals the results of a study on the relationship that the French have with the smells that punctuate their everyday life.
Consciously or not, smells affect our state of mind. But what impact do home fragrances really have in our daily lives? This is the question that Scentys wanted to answer through this study, carried out last June with BVA*.
Odors, an increasingly important element in all places
A very large majority of French people declare themselves rather sensitive (49%), even very sensitive (29%) to odors of any kind. They therefore attach a great importance to those who reign in the different places they frequent: at their domicile of course (87%), but also in a hôtel (83 %), and restaurant (78%) or a store (73 %). 60% of them have even left a place they didn’t like.
Home fragrances, vector of well-being
For the French, the home fragrances they have a rather positive picture: they give them a pleasant (46%) or relaxing (28%) feeling. 54% of respondents adopted them at home?; et if half of them seek to mask unpleasant smells (cooking smells, smells related to a domestic animal, etc.), the three quarters (76%) just do it for their well-being.
A habit that now follows them until in their car: 32% of French people use scent diffusers there, always for their pleasure and well-being (77%).
The French are in favor of the diffusion of home fragrances in the places they frequent
More and more places open to the public are resorting to the diffusion of room fragrances or pleasant smells. A practice that is welcomed by the French: nearly half (45%) consider that is a good thing and that this experience is rather pleasant.
“Smells play an extremely important role in our relationship to the world?” comments Pierre Loustric, President of Scentys. “An American study has shown that man retains only 1% of what he touches, 2% of what he hears, 5% of what he sees, but 35% of what he smells. . It is therefore not surprising that the diffusion of perfume, at home or in places open to the public, has such an impact on our state of mind.
* Study carried out via the Internet from June 22 to 24, 2022 with a representative sample of 1,000 French people aged 18 and over.
About Scentys
Scentys was born in 2004 from the desire to combine the emotionality of perfume with the rigor of technology. In particular at the origin of the patented technology of perfume in capsules, the expert brand in the diffusion of perfume in the air brings ingenious alternatives to traditional diffusion methods. Since its origins, Scentys has been developing new uses of perfume combining quality of diffusion, technical expertise and safety of use. Adapted to all olfactory territories, Scentys offers a unique and personalized support service to all its customers and partners, including Yves Saint Laurent, Lancôme, Diptyque, Jo Malone, Peugeot, Margiela, Costa Coffee, etc.
