Despite the chip crisis and supply chain problems, the sports car manufacturer Porsche was able to sell slightly more cars in 2022 than in the previous year. Deliveries rose by three percent to 309,884, as the Stuttgart DAX newcomer announced. In the most important single market, China, however, the number of sales fell by two percent.
Porsche attributed this to the corona restrictions. And for the all-electric Taycan series, sales collapsed by 16 percent – the reason for this was said to be bottlenecks in the supply chains and limited availability of parts.
“The many challenges triggered by the war in Ukraine, disrupted supply chains and the ongoing semiconductor crisis have shaped the past year and made great demands on us,” said Board Member for Sales Detlev von Platen. Nevertheless, more customers than ever received a new Porsche.
In the home market of Germany, sales figures went up by three percent. In the USA – the growth driver in the previous year – Porsche was treading water in terms of sales. The rest of Europe, on the other hand, grew by seven percent and the “overseas and growth markets” sales region – which includes Latin America, Africa, Australia, Japan and Korea – with a plus of 13 percent.
