Upheaval in the Services division of Apple. According to the website Insider, the manufacturer would be in the process of reorganizing this activity following the departure of Peter Stern, the vice-president of services – one of the few who has Eddy Cue as direct boss. He will leave at the end of the month to spend more time on the East Coast of the United States, according to a source.
Since 2016 and his arrival at Apple, this defector from Time Warner Cable helped Apple to launch frankly into the business of subscription content with Apple Arcade, News +, Fitness +, but also iCloud + or Apple Books. He also oversaw Apple TV+ and helped acquire sports broadcasting rights.
In other words, it’s a heavy loss for Apple and for Eddy Cue. Peter Stern was also regularly cited as potential successor to the great content manitou. And this is the reason why the manufacturer is currently proceeding with a redeployment of the services branch. Peter Stern’s responsibilities will be divided into three separate divisions. Oliver Schuster, who currently manages the destiny of Apple Music, should on this occasion take the rank.
This service activity has become essential for Apple’s business. In the third quarter of 2022, it represented $19.2 billion of turnover, or 21% of total sales of Apple, the second category following the iPhone. Apple should exceed the billion subscribers this year.
Eddy Cue would revamp Apple’s services business to maximize streaming and