BIM Morocco continues its development strategy with the inauguration of its first store in the southern provinces, in the city of Laayoune. This opening brings the number of BIM stores to 626 in 28 cities and 8 regions of the Kingdom, the 8th region being Laâyoune-Sakia El Hamra.
For Haluk Dortluoglu, Chairman of the Board of Directors of BIM Maroc, “this opening marks a new stage in the life of BIM Maroc.
Our objective is to get closer to all Moroccan men and women, in order to facilitate access to high quality products at affordable prices”. Located in the city center, the new BIM store covers an area of 364m². According to the brand, it offers the same experience usually offered in BIM stores.
