Yoo Jae Suk. PhotoㅣStar Today DBAs a result of big data analysis in January 2023 of the brand reputation of an entertainment broadcaster, it was analyzed in the order of 1st place Yoo Jae-seok 2nd place Jeon Hyun-moo 3rd place Shin Dong-yeop. ?
The Korea Corporate Reputation Research Institute analyzed 46,376,052 brand big data of 50 entertainment broadcasters from December 1, 2022 to January 1, 2023, and analyzed consumers’ entertainment broadcaster brand participation, media volume, consumer participation and traffic, social conversation was measured. Compared to the 45,816,832 brand big data of entertainment broadcasting last December, it increased by 1.22%. ?
The brand reputation index is an index obtained by extracting brand big data and analyzing consumer behavior, classifying it into participation value, communication value, media value, and social value, and weighting it.
In the brand reputation index of entertainment broadcasters, participation index, media index, communication index, and community index were analyzed. Brand monitor analysis, in which brand reputation editors participated, and brand value evaluation analyzed by the Korea Brand Forum were also included. ?
In January 2023, the 30th place in the brand reputation ranking of entertainment broadcasters is Jaesuk Yoo, Hyunmoo Jeon, Dongyeop Shin, Jongguk Kim, Sangmin Lee, Minkyung Ahn, Jaehoon Tak, Seongju Kim, Kyungkyu Lee, Hodong Kang, Seho Jo, Junho Kim, Myungsu Park, Gura Kim, Seokjin Ji, Janghoon Seo, Jongmin Kim, Eunyi Song, Hong Hyun-hee, Park Na-rae, Kim Shin-young, Ha-ha, Kim Hee-cheol, Lee Chun-soo, Jeong Jun-ha, Kim Sook, Lee Dong-guk, Kim Dong-hyun, and Lee Su-geun were analyzed in order. ?
The Yoo Jae-seok brand, which ranked first in the brand reputation of an entertainment broadcaster, was analyzed as a brand reputation index of 3,305,504, with a participation index of 551,380, a media index of 732,567, a communication index of 876,689, and a community index of 1,144,868. Compared to last December’s brand reputation index of 2,753,987, it rose by 20.03%.??
In second place, the Jeon Hyun-moo brand was analyzed as a brand reputation index of 2,162,063 with the participation index 336,192 media index 473,721 communication index 397,677 community index 954,473. Compared to last December’s brand reputation index of 1,259,207, it rose by 71.70%.??
The third place, Shin Dong-yeop brand, was analyzed with a brand reputation index of 2,032,058, with a participation index of 211,974, a media index of 329,696, a communication index of 747,063, and a community index of 743,324. Compared to last December’s brand reputation index of 953,579, it rose by 113.10%.
In fourth place, Kim Jong-guk’s brand was analyzed as a brand reputation index of 1,873,221, with the participation index of 168,714, the media index of 377,764, the communication index of 540,542, and the community index of 786,201. Compared to last December’s brand reputation index of 1,672,345, it rose by 12.01%.??
The 5th place, Lee Sang-min brand, was analyzed as a brand reputation index of 1,849,815 with participation index 374,261 media index 412,529 communication index 490,393 community index 572,633. Compared to last December’s brand reputation index of 1,245,261, it rose by 48.55%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of brand big data analysis in January 2023 of the brand reputation of an entertainment broadcaster, the Yoo Jae-suk brand ranked first. Analyzing the entertainment brand category, it increased by 1.22% compared to 45,816,832 entertainment brand big data last December.
Looking at the detailed analysis, the brand consumption increased by 13.85%, the brand issue increased by 18.19%, the brand communication decreased by 0.54%, and the brand expansion decreased by 8.39%.”
Then, “Yoo Jae-seok brand, which ranked first in the brand reputation in January 2023, an entertainment broadcaster, had high ‘Congratulations, Suspicious, Challenge’ in link analysis, and ‘Running Man, You Quiz, and Excuse Go’ were high in keyword analysis. analyzed Analysis of the positive-negativity rate for the Yoo Jae-seok brand was analyzed as a positive rate of 85.57%.”
In this brand reputation survey, 50 entertainment broadcasters, Jae-seok Yoo, Hyun-moo Jeon, Dong-yeop Shin, Jong-guk Kim, Sang-min Lee, Min-kyung Ahn, Jae-hoon Tak, Seong-ju Kim, Kyung-gyu Lee, Ho-dong Kang, Se-ho Jo, Jun-ho Kim, Myeong-soo Park, Gura Kim, Seok-jin Ji, Jang-hoon Seo, Jong-min Kim, Eun-i Song, Hyun-hee Hong, Na-Rae Park, Shin-Young Kim, Ha-Ha, Heechul Lee, Chun-Soo Lee, Joon-Ha Jung, Sook Kim, Dong-Gook Lee, Dong-Hyun Kim, Soo-Geun Lee, Mi-Seon Park, Do-Yeon Jang, Ji-Hyo Song, Young-Ja Lee, Young-Cheol Kim, Ji-Won Eun, Guk-Ju Lee, Tae-Hyeon Cha, Se-Hyung Yang, Bong-Seon Shin, Se-Yoon Moon, Kook-Jin Kim, Hyeong-Don Jung, Joon-Hyun Kim, Byung-Man Kim, Brand big data analysis on Kim Yong-man, Ahn Young-mi, Yang Se-chan, Hyun Joo-yeop, and Im Won-hee was done.
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