Halloween candy purchases in the United States each year they can tell us a lot regarding where we are as a country, a snapshot of the national mood as we head into the holiday season.
Halloween kicks off months of indulgent snacking and shopping, and apparently the citizens are more ready than ever to embrace that this season.
The most popular Halloween candy by state
CandyStore.com has created a map representing the most popular candies by state. Note that this aggregates 15 years of bulk candy sales data from online candy purchases (via CandyStore.com and other outlets), and online candy purchases account for 30% of all purchases.
So while we can’t see the full story from these data, at least we can see where much of the money is going. Here is the list:
- Alabama: Bowling
- Alaska: Sour Patch Kids
- Arizona: Hershey’s Kisses
- Arkansas: Butterfinger
- California: Reese’s Cups
- Colorado: Hershey’s Kisses
- Connecticut: Almond Joy
- Delaware: Sour Patch Kids
- Florida: Reese’s Cups
- Georgia: Swedish Fish
- Hawaii: Hershey’s Minibars
- Idaho: Snickers
- Illinois: Sour Patch Kids
- Indiana: Starburst
- Iowa: M&M’s
- Kansas: M&M’s
- Kentucky: Reese’s Cups
- Louisiana: Lemonheads
- Maine: Sour Patch Kids
- Maryland: Hershey’s Kisses
- Massachusetts: Sour Patch Kids
- Michigan: Starburst
- Minnesota: Hot Tamales
- Mississippi: 3 musketeers
- Missouri: Milky Way
- Mountain: Twix
- Nebraska: Sour Patch Kids
- Nevada: Hot Tamales
- New Hampshire: M&M’s
- Nueva Jersey: Tootsie Pops
- New Mexico: Hershey’s Minibars
- Nueva York: Sour Patch Kids
- North Carolina: Reese’s Cups
- North Dakota: Hot Tamales
- Ohio: M&M’s
- Oklahoma: Bolos
- Oregon: M&M’s
- Pennsylvania: Hershey’s Minibars
- Rhode Island: Twix
- South Carolina: Butterfinger
- South Dakota: Jolly Ranchers
- Tennessee: Tootsie Pops
- Texas: Starburst
- Utah: Tootsie Pops
- Vermont: M&M’s
- Virginia: Hot Tamales
- Washington, DC: M&M’s
- Washington: Tootsie Pops
- West Virginia: Hit Paddles
- Wisconsin: Butterfinger
- Wyoming: Reese’s Cups
This list has some fun takeaways; that is to say, that Connecticut, Montana and Rhode Island know what happens. (Your trick-or-treaters thank you.) Hot Tamales has to be the marketing success story of the year.
