It’s a rather encouraging note shared with us this week by Jim Suva, analyst at Citi. Indeed, for the researcher, while many believe in serious consequences for the growth of Apple with theinflation, this may ultimately not be the case. To better understand the concerns behind this clarification, we have to go back several weeks when the main factory that manufactures iPhones was shut down. The fault of the coronavirus pandemic which continues to rage in China, the authorities then forcing companies to reduce the airfoil to avoid further contamination. A particularly questionable strategy, but that’s another debate.
Following these slowdowns, Apple preferred to assume by communicating extended delivery times for the iPhone 14 Pro and iPhone 14 Pro Max. The iPhone 14 Plus and the “classic” iPhone 14, which were released at the same time, are not directly affected. And for good reason: these would sell less well, perhaps the fault of a lack of assets on the photo side. Let us further recall that the Pro models are the only ones with a ProMotion refresh rate of one hundred and twenty frames per second.
A billion people on iPhone?
Also according to Suva, more than a billion consumers would still have an iPhone today. Moreover, the expert thinks that this number can only grow. Better still: current customers, who have already bought their mobile, would be for many ready to reinvest in a new model in the years to come.
That’s good: Apple has planned new iPhones for 2023. So certainly, the information is of course not official, but it is assumed that an iPhone 15, an iPhone 15 Pro and an iPhone 15 Pro Max at least will be presented around next September. With, as a bonus, serious novelties that might really clash with previous generations. Enough to checkout, therefore, where the market might sometimes regret the striking similarities between iPhone 12, iPhone 13 and iPhone 14.
Buy or sell, the choice is yours
With this, Citi is betting on an action AAPL around 175 dollars per title within a year. At the moment, a share is rather limited to around 135 dollars, but there is still enough time to reverse the balance. Details, finally, that another historical player in investment, JP Morgan, bet on his side on 190 dollars. Enough to reassure the capital of the main accounts, but perhaps not enough for the wallet of everyone…
