Kaporal is joining forces with Trackmania, a series of racing video games, developed by Nadeo, published by Ubisoft and visible on Twitch, to integrate the world of gaming and communicate with a new younger target.
For the 2023 season, Kaporal, a fashion brand with rock’n’roll accents, specialist in lifestyle denim, is taking its first steps into the world of e-sports following having multiplied actions in the world of gaming with Ubisoft. As part of this partnership, which will extend to 2023, the fashion brand will be present within the video game itself, thanks to an in-game integration of its campaigns throughout the year (from pre-season from December 17 2022, the winter and spring split of 2023, as well as during the world championship which will take place in November 2023).
An extraordinary media and a new way of communicating that Kaporal adopts to stand out. The two companies will collaborate on competitive events, and unveil to millions of Trackmania players a new co-branded gamer car design.
“Kaporal is proud to collaborate with Trackmania to share the uniqueness of its vision with millions of players. Audacity and agility are at the heart of Kaporal’s DNA, two qualities that we share with the community of this game. This partnership is only the beginning of our commitment to players, we want to go even further in the worlds of gaming and e-sports. “Explains Guillaume Ruby, brand and communication director, in the press release.
“We are happy to welcome Kaporal as we enter a new chapter in Trackmania esports,” said Omar Benabdallah, Esports Manager at Ubisoft Nadeo. Through our in-game integrations, we are confident that this partnership will help make Trackmania World Tour 2023 even more engaging for our fans.”