last May 2022 Major Cineplex Group has announced plans to collaborate with IMAX Corporation to bring in the new, most advanced IMAX movie projection system “IMAX with Laser” with a more realistic picture and sound system. To provide a premium movie experience for viewers in Thailand to experience before anyone else
Vicha Poolvaraluk, Chief Executive Officer, Major Cineplex Group Public Company Limited, along with Mr.Preetham Daniel Vice President – Theater Sales ; India, SE Asia, Australia & NZ and Mr.Giovanni Dolci Chief Sales Officer. IMAX Corporation announces the availability of the new and most advanced IMAX movie “IMAX with Laser” ready to open for service in 3 branches as follows: Krungsri IMAX Theater at Paragon Cineplex, IMAX at Icon Cineconic and IMAX at Mega Cineplex, with Wisarut Poolvoralaks and Vichaya Poolvoralaks joining in announcing the readiness of being the first and only cinema in Thailand. Which brings the IMAX with Laser projection system with a new model, IMAX Laser 4K and the latest IMAX sound system, 12-channel sound technology, along with changing the new screen, which is still the largest screen in Thailand with a size of 26 meters, comes to show a giant movie. History sequel “Avatar : The Way of Water” that movie lovers around the world have been waiting for 13 years, scheduled to be released on December 14, with an IMAX with Laser projection system that provides sharper images and sound. Meet the needs of watching movies that have never been experienced anywhere before.
IMAX with Laser is a projection system that is the ultimate in color and sharpness. with a loud sound system most surround Reinforcing leadership with the most complete movie experience in Thailand with the latest generation of IMAX laser projectors to break all limitations of film screenings with IMAX technology that provides sharper images than 4K in general cinema along with being able to show more colors wider color gamut Covers up to 75% of the total color that the human eye can see. From the original maximum that can be only 45% and also provides up to 60% more brightness compared to the brightness standard of general cinemas. Ready to give up to 5 times better image contrast, making the color of the image more realistic than ever before.
For the 3D system, it can project the brightest, sharpest three-dimensional images in Thailand. by projector This newest IMAX laser Makes viewers feel more comfortable in watching 3D images. and see details more clearly Resulting in being able to watch movies in IMAX 3D with higher definition.
sound system It is the latest generation of IMAX 12-channel sound system. more surround By adding up to 6 more speaker installation positions, with up to 4 ceiling speakers added to provide high-angle sound, such as lightning sound, airplane sounds, etc., and on the other 2 positions, both left and right To enhance the perfection of the surround sound system. 3D viewer All this makes the new sound system with IMAX with Laser the most thumping and most complete surround sound system in Thailand. especially at Paragon Cineplex and Icon Cineconic branches
In addition, the movie files used in the IMAX with Laser system are special files that have been sharpened. With IMAX’s unique process called DMR (Digital Media Re-Mastering), the file size is up to 5 times larger than normal movie files.
However, with superior clarity in both video and audio systems In addition to watching movies, the IMAX with Laser system also allows IMAX theaters to be used for events such as product launches. mini concert even better, too Due to the high-brightness projector, IMAX’s giant screen can be used as a huge back drop, creating the splendor of organizing events in the cinema most perfectly.
All this is Complete perfection…not to be missed After experiencing IMAX with LASER, watching movies will never be the same once more!!!
press release
