The Italian fashion designer Giorgio Armani (88) presented his new collection “Neve” (“Snow”) together with many stars in the fresh snow of St. Moritz. The posh Swiss town works together with Giorgio Armani on brand marketing. The show took place in a picturesque setting in front of the Olympic station from 1928 at an altitude of 1,700 meters.
The presented collection is a reinterpretation of the “Neve” fashion from the 80s and laut VOGUE currently extremely successful: According to an Armani insider, “Neve” clothes were sold for 500,000 euros in the week before the show in the Swiss Alps alone.
Among the invited guests in St. Moirtz were stars such as TV presenter and singer Michelle Hunziker (45) and the French “Emily in Paris” actor Lucas Bravo (34) – this is reported the NZZ.
Armani shows what the new fashion looks like in a video on Instagram.
As the old master Armani explained before the parade, his collection is for skiing, but not only: “What distinguishes Neve from others is the balance between technique and style, a fashion that is suitable for both skiing and après-ski” .
After the fresh snow, many Swiss ski resorts are also hoping for a successful season despite global warming and climate change.
According to Armani.com website ski leggings with stirrups cost 950 euros, turtleneck sweaters are available for 1,100 and 1,300 euros, and fake fur coats are available in stores for 3,500 euros.
The Swiss news platform 20 minutes had users vote on the new Armani collection in a survey.
“Would you wear something from the Armani collection?
Yes, looks nice. 23%
Yes, but it’s a bit too expensive for me. 25%
No, I don’t find it appealing at all. 10%
No, I’ll buy ten other jackets for that price. 36%
I do not know. 6%
1907 votes”
