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Currently, in Mexico there are 100 million people who use the various social media platforms.
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77.2 percent of the Mexican population is active on the Internet.
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4 thousand 620 million network users are registered worldwide, in 2022.
Social networks have become the best visibility tool in recent years, which is why when we want to promote anything, these media are ideal. Recently, the name of Argentine soccer player Lionel Messi has gone viral, due to his participation in the World Cup in Qatar, following his peculiar phrase “what are you looking at, silly?”, which has made it a trend and now even a Christmas carol.
Currently, social networks represent a new communication channel throughout the world, that is why currently There are 4.62 billion network users worldwide, representing a year-on-year growth of more than 10 percent, according to datos de We Are Social y Hootsuite.
Given this, it is normal that every day people join the digital conversation, where geographical barriers are overSince the Internet was implemented in people’s daily lives, we can learn regarding new things found in different parts of the world.
In this sense, for brands and companies, digital tools allow them to maintain a constant flow of information and the much-needed feedback, both with external and internal audiences.
Messi and his “what are you looking at, fool?”
The peculiar phrase of the considered best soccer player in the world, Lionel Messi, continues to cause comments from Internet users, where a Christmas carol has now emerged.
Let us remember that last Friday, the agonizing triumph of Argentina over the Netherlands in the quarterfinals of the Qatar World Cup left everyone a string of images that will go down in the history of the competition, following the tension in the penalty shootout and the famous quote from the Argentine ’10’ following the match ended.
It all arose when, while he was speaking to the press in his country to testify regarding the match, Messi glimpsed that the Dutch striker, Wout Weghorst, was waiting for him, so the captain of the albiceleste interrupted the interview to drop a couple of sentences that would end up going viral on social media: “What are you looking at, fool? Go there, fool.”
The phrase with which they have already created memes, images, gifs, now also comes to music, since a creative Internet user shared the best Christmas jingle of the time on the YouTube channel ‘Músicos Cínicos’.
To date, the YouTube channel has accumulated more than 2.24 million subscribers and at the moment the video has over 165,000 views in just one day. Also, it has garnered a good number of user feedback.
“I call this ‘Christmas spirit.’ Applause for the cynical musicians”, says one of the comments.
“I’ll play the song at Christmas to see my family’s reaction,” another netizen commented.
“Great words from our captain,” says another.
It is not the first time that a trend case ends up on social networks with memes, videos, phrases and other multimedia materials, As an example, the slap that actor Will Smith gave to Chris Rock in the last installment of the Oscars, which caused a stir and people around the world created viral content with this case.
In conclusion, it is important to highlight that traditional communications will not cease to exist, but for companies the terrain is different, since consumers increasingly evaluate the update they have and unfortunately social networks and the Internet are part of the future.
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