The personal development market: empty words or real promises?
The online training sector has experienced strong growth in recent years, for a thousand reasons that we know (accessibility, massive digitization of content, cost reduction, gradual adoption of teleworking, development of suitable platforms, etc. ). If this observation is valid for all fields of training, it is all the more marked when we look at that of personal development. No doubt this is an excellent thing, it being understood that enthusiasm demonstrates added value, but not all training courses are created equal. Far from there.
Basically, what is most often lacking is the sense of coherence. Well-being is, by nature, a totalizing feeling. That is to say, it cannot be reduced to a portion of existence without taking the risk of being tainted, and sometimes cancelled, by interference. To put it concretely, the work of the body also requires a psychological approach, and the development of the relational sense cannot dispense with the investigation of oneself. It is on the strength of this analysis that Michigan Academy has designed a method to be in a position to deliver programs in various fields, but held by the same spirit of the system. It was a question of seeing wide without risking dispersion.
The choice of real lessons
The Michigan Academy is thus the first platform to offer training ranging from online marketing (masterclass on , analysis of the secret springs of social networks, etc.), to the pursuit of well-being and its thousand facets. Technically, students attend weekly lives. It is therefore not a question of recorded videos, certainly profitable, but which dispense with any updating. David Michigan, the founder, believes in the virtues of pedagogy and the power of real support: it is important for students to be able to ask their questions and make the most of a rich experience.
Indeed, with more than 15 years of coaching activities, David is not at his first attempt. His physique is a singularity on which he relies because he nourishes the certainty that the visual part of his activity is crucial, but the essential is first and foremost in a keen sense of transmission.
Grow by valuing the triumphs of others
Michigan Academy is only 3 years old. However, throughout the world, thousands of students have already adopted its training programs. Is it a feat? Hard not to nod. Was that the goal? David Michigan is formal: no. It is also aiming for one million members, both for the symbolic dimension of the number, but also because this is a rational goal, given the success encountered so far. Those who have a high idea of happiness are destined to share the keys to it. Consistency, once once more.
A few things stand out. They have the first appearance of details but, in truth, reveal a lot regarding the quality of service. First, the wide variety of individuals among grateful customers. The site shows a compilation of video testimonials and it is not insignificant that the large set of profiles are there. Then, a document attests to the training once the courses have been completed, a kind of diploma. Here once more, we might see it as a small marketing gimmick, but it is on the contrary the concretization of an experience and the possibility of promoting it. In fact, what emerges from most of the testimonies is pride: the impression of an election and the feeling of having embarked on a path favorable to multiple promises.
