Dubai: Expanding on a successful platform built in 2021, Hia Hub 2022 by Hia magazine will offer more interactive experiences and celebrity talks at the event’s second edition in Riyadh, editor-in-chief Mia Badr told Arab News.
“Since its inception, Hia magazine has been at the service of representing Arab women, especially the sophisticated, distinguished, complex and multidimensional Saudi women. Throughout our journey, we have always championed her voice, told her stories, and addressed her.
He added, “With the second season of Hia Hub, we are celebrating our 30th anniversary this year, and there is no better place to host this event and continue to grow. For growth – here in Saudi Arabia.”
Bader said the event aims to “reshape the frontiers of leadership, entrepreneurship and creativity for the Hay Fashion community.”
With the fashion industry exploding in Saudi Arabia, Bader is excited to have Hiya Hub at the center of the conversation.
“Local brands and designers like Mehmet Ashi are getting critical praise from the global media; Hindami’s trademark is currently on display at the Victoria and Albert Museum in London; And you have young pioneers like Arwa Al Banawi, known for his creator RTW and Contemporary. namesake brand, Adidas and teamed up with Levi’s; Each of them has influence on its own land and is widely recognized,” Badr said.
When asked regarding his favorite speakers from this edition’s lineup, Badr refused to play his favorite songs. “They are all exceptional in their respective fields, so it really comes down to the specific topic you are interested in. We’ve covered topics like female leadership, how to build a beauty brand, sustainability, and elevation. and Craft in Culture, the new generation of creatives influencing the fashion industry, styling and make-up workshops. “So…there really is something for everyone, and I’m not exaggerating when I say they’re all great!”
Notable speakers expected to attend the event include American fashion designer Jacques Posen, Hollywood fashion designer La Roche, Emirati singer Belkhiz Fathi, French-Moroccan fashion designer Seraf Tajar, celebrity fashion designer Cedric Haddad, and Iraqi-American beauty mogul Mona Khatan.
Speakers and topics are chosen keeping in mind the cultural resonance of the region. “We make sure we have representation and diversity, by inviting professional candidates from the region and beyond to ensure honest and thought-provoking debates with a wide range and different viewpoints,” Badr said.
Guests can learn more regarding Hia Hub by visiting hiahub.com.
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