During a Twitter Space tonight, Elon Musk confirmed that Apple has “completely taken over ” on Twitter. It comes less than a week following Musk publicly shamed Apple for “largely stopping on Twitter” and questioning whether the company hates “free speech in America.” “.
Apple has never confirmed or denied that it stopped on Twitter. There was also no indication as to whether a slowdown in publicity was due to Musk’s ownership of Twitter or just a general realignment at the end of the month.
Musk visited Apple Park on Wednesday to meet Tim Cook. The meeting apparently went well, with Musk noting that Cook said Apple never planned to remove Twitter from the App Store.
At tonight’s Twitter Spaces event, Musk confirmed that Apple once more stepped up its on Twitter. “Apple has completely taken over on Twitter,” Musk said. He also said that Apple is Twitter’s largest advertiser, hence why it’s an important relationship the company needs to nurture as other advertisers pause spending.
Musk’s comments today come following a report by Poste de Washington earlier this week reported that Apple “spent approximately $131,600 on Twitter ads between Nov. 10 and Nov. 16, compared to $220,800 between Oct. 16 and Oct. 22, the week before Musk shut down Twitter. “.
Apple, of course, does not publicly disclose any of its ad spend information. There’s no way to tell if the company legitimately stopped buying Twitter ads because of Elon Musk. Ad spend fluctuates throughout the year, and Apple is notoriously strict with its budgets.
So I guess we can close this chapter of Elon Musk’s series of questionable events since the acquisition of Twitter. Any guesses as to what’s on the schedule for next week? I’m sure there will be something…
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