Fast-food chain McDonald’s hopes to speed up its drive-thru using a food conveyor belt following the average service has slowed by 45 seconds since 2019, CNN reported.
The company announced Thursday that it is currently testing the new method at an initial branch in Fort Worth, Texas. The latter would also have a collection room for delivery people and a shelf where customers can enter their orders.
“As the needs of our customers continue to evolve, we are committed to finding new ways to serve them faster and easier than ever before,” Max Carmona, senior director of global design and product development, said in a statement. restaurants at McDonald’s.
45 more seconds
Between 2019 and 2022, drive-thru would have slowed by an average of 45 seconds at major fast-food chains, according to the Drive-Thru report by QSR and Intouch Insight.
The small branch would thus have been designed to facilitate ordering take-out meals and reduce queues, which can discourage customers.
Outside, parking spaces would allow people to pick up an order previously made through the mobile app. It would be delivered directly to the vehicle on a conveyor belt.
McDonald’s isn’t the only fast-food chain trying to innovate. Recently, Taco Bell proposed a new branch with four service lanes, from where food would be delivered to the vehicle via an elevator.
Burger King, meanwhile, has started using a smart locker system for picking up an order.
Some large chains are also investing in new technologies, such as voice command systems using artificial intelligence and digital menus.
