The social network TikTok, in Australia, now bans the hashtags #sunburnchallenge and related videos, since they encourage potentially dangerous behaviors for health.
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The challenge of posting a video of his worst sunburns prompted TikTok to create a campaign to change young people’s perception of the consequences of tanning.
Videos posted under the “trend” have been viewed over 300 million times on the app.
In Australia, melanoma is the most common cancer among 20-29 year olds. An Australian dies from it every six hours, according to the Daily Mail UK.
From now on, a warning message will accompany any content related to tanning or the sun.
The sun, even if it is less present for Quebecers at this time of the year, can wreak havoc without sunscreen.