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InMobi conducted a study where it revealed the reasons for visiting a physical store.
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Liverpool is along with other brands featured on ecommerceDB.com, one of the leading online stores.
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El Buen Fin became a seasonal sales opportunity for various stores prior to the December holidays.
An audio that circulates in networks gives an account of the supposed risk in which locals and establishments of Tezontle Parkensuring that in the event of a structural failure, stores such as Liverpool announced their closing before the Good end to avoid the collapse of the store by the weight of the consumers.
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The denounced story reveals the challenge of the physical point of sale that has also motivated activities in the market related to the post-pandemic, inflation and now consumer safety in the physical place in the face of the structural risk faced by shopping centers and stores to rethink your activity.
When InMobi ran a study, the firm identified the reasons that consumers have for visiting a physical commercial space and the majority of those surveyed between 18 and over 55 years of age agreed that the immediacy of purchasing the product was the main reason for visiting the point of sale, leaving the preferences in 57 percent of people between 18 and 34 years; 52 percent among people 35 to 54 years old and 64 percent of people over 55 years old.
“Experiencing the product before buying it was the second most popular reason to buy in person for more than half of all age groups surveyed. Avoiding having to make a return/exchange was the third most important reason for consumers over the age of 35, while for shoppers between the ages of 18 and 34, the third most important reason to shop in person was convenience,” he explained. Tugba SabanogluNon-Food Retail and Consumer Goods Research Team Leader at Statesman regarding said study.
Does Liverpool close on Good End?
If we consult the website of Liverpool, the store announces its Parque Tezontle branch as temporarily closed. The announcement coincides with an audio that has gone viral on social networks as TikTok and with photos that have been published in Twitterwhere it is noted that it closed prior to El buen Fin, due to a structural failure in the Parque Tezontle facilities, which would lead to an eventual collapse of the place, so the department store did not take the risk.
@koko130887 #parquetezontle #liverpool #take #their #takeprecautions ♬ sonido original – George Guzman
Merca2.0 has already requested a position from the store and the operators of the plaza and pending the response it is important to see the conversation that has arisen in networks, around these witnesses, assuring that the closure of Liverpool occurred “a week before of the Good End and in general it was felt that the Liverpool”.
Other users have commented the following: “It is true regarding the structure of liverpool. A friend works there and it has been known for months that the structure is damaged”.
The exhibited situation of movements is a constant in new developments within Mexico City, where visitors to newly built housing or office buildings, give an account of the movement that these constructions register, thereby revealing the challenge that exists in regulating these buildings. , to avoid collapses like the one that occurred in 2018 in part of Plaza Artz Pedregal.
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