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Brand Finance placed Starbucks as the most valuable brand in the restaurant segment in the world.
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Vips It has become one of the restaurant chains with the longest experience in the market in Mexico.
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signatures as NAFI Research Centre have measured the difficulties in paying rent in the midst of contexts such as the health contingency.
Furniture and kitchen equipment appeared on the street next to a restaurant in Vipsso it makes it seem that this place was evicted, creating all kinds of comments on social networks regarding the incident.
The operation of food establishments, both restaurants and fast food businesses, has become a measure for the success or failure of the food industry. dining and also of fast foodwhere marks like Starbucks They lead in brand value.
Brand Finance estimated the brand value of the following firms that have stood out in fast foodwith projections during this 2022.
Starbucks45 thousand 700 million dollars; McDonald’s39 mil 720 mdd; KFC17 mil 620 mdd; Domino´s Pizzayou are mil 260 mdd; Metroyou are mil 5 mdd; Taco Bellsix thousand 330 million dollars; Pizza Hut, five thousand 900 million dollars and Wendy’sfour thousand 760 million dollars.
This projection is an interesting indicator of how important the point of sale is for these places, so knowing regarding what seems to be an eviction and what attracts attention in networks is important for the industry to corroborate, because it gives a reading of what works or what doesn’t.
VIPs embargoed?
At the time of publishing this note, Merca2.0 did not receive a response from news sources. Alsea to know details regarding a video that has nearly 200,000 views on TikTokwhere @priska0811 published material where we see furniture and kitchen equipment from a restaurant Vips on the street, next to the physical premises of this famous restaurant chain.
Users assured that it was an eviction due to lack of rent and others lamented that if this incident occurred with a restaurant chain, what might be expected from mere mortals.
The branch in question is located on the corner of Horacio and Taine in the Polanco neighborhood, and among the assumptions made by network users, some claimed that it was an incident in which the brand had to face a legal eviction before the inability to pay the rent of the establishment.
@priska0811 ????….Rent? I need to know What happened !!! ???? #Eviction #vips #gossip ♬ What is that – primevideolat
During the health contingency, the NAFI Research Centre ran an interesting study and discovered that for 60 percent it affected negatively, with a delay in payments; 35 percent said that it might affect them in the near future, but for now they had the means of payment but risk of delay, and only three percent said we have no problem paying rent.
As in the case of Vips, we have seen the closure of restaurants from the Sanborns chain, that have become a guideline of how important it is for food and beverage chains to maintain operations in the midst of a post-pandemic and with inflation that has exacerbated the armed conflict in Ukraine, where the Russian government intervened.
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