The interest of major luxury brands in Fortnite do not weaken! The latest to succumb to the temptation of Epic Games’ epic battle royale game is Ralph Lauren who just announced their partnership with the game, a partnership that will include both digital and physical fashion.
The two partners will launch, starting this Sunday, November 6, a collection of digital clothing and accessories, as well as a capsule of physical clothing, inspired by the premiere.
Dubbed “Polo Stadium Ralph Lauren”, the collaboration draws inspiration from the world of motor racing and aviation, paying homage to the brand’s iconic “Stadium 1992” collection. The collaboration Ralph Lauren x Fortnite will also see the iconic Polo Pony logo reimagined for the first time in the American brand’s 55-year history.
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“Ralph Lauren has always conceived dreams and created new Universes. Today, our collaboration with Fortnite will deliver a game-changing experience to a new community of next-generation gamers and consumers. Our partnership represents a completely new approach to the Ralph Lauren brand by designing this range entirely focused on the future and the Metaverse. We’re excited to continue to lead digital exploration, building on our decades-long track record of pioneering innovation.”, said David Lauren, director of brand and innovation at Ralph Lauren.
Statement to which Adam Sussman, President of Epic Games, responded: “Expressing yourself authentically is central to the player experience in Fortnite. Ralph Lauren’s iconic “Polo by Ralph Lauren” design story, combined with the powerful versatility of the Unreal Engine and the unmistakable style of Fortnite, has resulted in an inspired campaign and timeless looks that Fortnite players across the whole world are sure to love.”
The digital collection will make its debut on November 05 with two outfits: the “Hero Stadium 1992” outfit available in four styles and the “Prodige Polo” outfit available in two styles. They are complemented by alternate styles and additional cosmetics. The day before the launch, November 04, players can try to get the outfits and accessories before they arrive in the Fortnite Item Shop, by participating in the Stadium Polo Cup.
The partnership between Fortnite and Ralph Lauren continues with the release of a Polo Ralph Lauren x Fortnite physical capsule collection. The first part of this collaboration is planned today, on ralphlauren.com, it contains garments with a special Polo x Llama logo as well as embroidery. Finally, the second release of the capsule collection is scheduled for December 1 and contains clothing with the Polo x Llama logo. A physical boot designed specifically for Fortnite will also be released in the coming months, giving players the option to wear a replica of their in-game shoes.
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