At the World Cup, Peugeot highlights on its stand its new 408a model that borrows from both the worlds of the sedan and the SUV, and the presence of the e-208 illustrates the commitment of the lion brand to the path of electrification.
The 2022 World Cup interviews – Linda Jackson (Peugeot): “a third of our sales in Europe are electrified, and it’s accelerating”
Over the course of this interview, which exceeded the ten-minute limit initially planned, which is a good sign, we discussed many subjects with the Managing Director of Peugeot.
On the program, among other things, Emmanuel Macron’s visit to the show on Monday, the electrification which is progressing faster than expected, the “made in France”, the pressure – and the honor, too – that represents the fact of directing the favorite car brand of the French, or even the future of the brand embodied by the mysterious concept car Inception which will be unveiled in a few weeks.