Ms. Phathathai Kulchan, President of Ayutthaya Capital Services Company Limited, a credit card and personal loan provider of Krungsri First Choice brand, said that the current marketdigital credit It is a market with high potential. According to information from Krungsri First Choice Shows the growing popularity of using U CASH service, requesting a cash loan through the UCHOOSE app by transferring the amount from the personal credit line to a savings account or PromptPay.
In this regard, during the period of June 64 – Aug. 65, there was a transaction to transfer the credit line from the personal credit line to PromptPay. or savings accounts more than 4.1 million times, representing an amount of 25,100 million baht, reflecting the increased need for access to financial resources. can
However, to meet the needs of the new generation and self-employed groups who want access to credit But there is a limitation on the lack of documents showing income Krungsri First Choice One of the entrepreneurs who received a license to operate a digital personal loan business from the Bank of Thailand Therefore, it has launched a new digital loan product, First Choice, Snap Cash, a digital personal loan that meets the needs of accessing funds in the system.
By applying for easy use through the UCHOOSE application and using alternative methods of credit approval (Alternative Data) and digital platform (Digital Platform) without the need for income documents, convenient, fast, knowing the fastest approval results in 5 minutes and receive money transferred to the account immediately following approval by targeting the balance of new customer accounts that have signed up Digital loans, First Choice, Snap Cash 55,000 cases, new loans 500 million baht by 2023
In addition to digital credit, First Choice, Snapcae, to expand the opportunity to provide financial services to reach customers more comprehensively. Krungsri First Choice also plans to expand the digital personal loan market. Through the creation of new ecosystems and business alliances (Ecosystems and Partnership) that have the potential to reach and understand customers more deeply and broadly.
by the end of this year Krungsri First Choice will join with shopee The leading e-commerce platform in Southeast Asia and Taiwan launches S Easy Cash by First Choice or SEasy Cash by First Choice, a multipurpose cash loan. For customers with a registered Shopee account and by invitation only. To reach a wide range of online users of Shopee.
It will combine service channels through a digital platform that is convenient, fast, and instant with the use of alternative information in credit considerations. To increase the opportunity to access funding sources in the system for all groups of people Ready to grow our business sustainably.
