Hyundai Motor Chung Mong-koo Foundation (herefollowing the foundation) announced that the foundation’s social impact space platform ‘OnDream Society (73 Myeongdong-gil, Jung-gu, Seoul)’, which opened in April, won the ‘2022 Red Dot Award’ in Germany in the Brand & Communication Design (space design) category. said to have won. The Red Dot Award is considered one of the world’s three major design competitions along with the IF Design Award and IDEA Award. Every year, innovative and excellent designs are selected in each category such as concept, product, brand & communication.
‘OnDream Society’ is a social impact space that nurtures future talent and solves environmental problems. Through the brand slogan ‘A Sustainable Future for All’, it was designed with the foundation’s will for a sustainable future.
In this space, the foundation will create ‘OnDream Society’ through activities that share ideas regarding social issues with future talent and social ventures (Think Together), learn together (Learn Together), and suggest alternatives (Create Together). It is said that it plans to grow into Korea’s representative social impact platform.
As it is the foundation’s first space platform, the location was carefully selected. This space was the home site of Yun Seon-do during the Joseon Dynasty, and the home site of the six brothers Si-young Lee and Hoe-young Lee, who established the Shinheung Military Academy during the Japanese colonial period. It is also located right in front of Myeong-dong Cathedral, where the historicity of Korean modern and contemporary history remains intact. The Korea YWCA Association Hall building, built in 1967, was remodeled into a social innovation space ‘Page Myeong-dong’, and the foundation collaborated.
The space design concept of OnDream Society is BLUE ROAD (Between Leverage Unite Environment). OnDream Society extends into the interior of the Myeongdong street with the Myeongdong Cathedral on the opposite side. We named this road BLUE ROAD, and expressed the will to solve environmental problems by meeting people, influencing each other, and working together to solve environmental problems. The Blue Road from the main gate connects the entire space as it runs along the pillars, floor, and ceiling.
For the space, eco-friendly space design and materials were used in accordance with the eco-friendly concept. We actively use upcycling materials such as ▲cork flooring, ▲wall greening, ▲bean gravel flooring, ▲waste plastic terrazzo flooring, ▲waste plastic recycled chairs and tables, and ▲welcome wall using empty bottles, as interior materials, which are representative eco-friendly materials. It is meant to solve environmental problems.
‘OnDream Society’ is largely composed of two spaces. Community Space (1st floor), a complex cultural space for sharing and communicating with the public, and Impact Space (6th floor), an office space that creates impact with eco-friendly social ventures.
The community space on the first floor is a complex cultural space for sharing and communicating with the public. It consists of ▲ONSO Square, ▲ONSO Meeting Room, ▲ONSO Library, ▲ONSO Life, ▲Heritage Wall, ▲Welcome Wall, and ▲Hisbeans Coffee.
* ONSO: Abbreviation for ONDREAM SOCIETY
‘ONSO Square’ is a space for sharing knowledge and experiences, such as forums, workshops, and exhibitions for a sustainable future. It hosts high-quality lectures and forums through large LED screens, and media art screenings for a sustainable future. pass the message ‘ONSO Square’ can be rented through the OnDream Society site and can be used by up to 90 people.
‘ONSO Meeting Room’, a meeting room for 12 people, ‘ONSO Library’ with books on sustainable future and environmental impact, and ‘ONSO Life’, which introduces social venture products and artworks to the public who are oriented to value consumption. The ‘Heritage Wall’, which introduces the Foundation’s message and OnDream Society through the touch screen, was created in collaboration with ‘Brother Keeper’, an H-OnDream Fellow, and the ‘Welcome Wall’ was created using an upcycled glass bottle light bulb. was made
* H-OnDream Fellow: A team that went through the Hyundai Motor Chung Mong-Koo Foundation’s Impact Startup Support Project ‘H-OnDream Startup Ground’.
In particular, Hisbeans Coffee, run by Hyangginae People, a social enterprise, employs baristas with disabilities, contributing to job creation for the underprivileged. If a certain amount of profit is achieved, a portion of the proceeds will be used to hire additional baristas with disabilities and spread the environmental impact.
Impact Space on the 6th floor is an office space where eco-friendly social ventures and regarding 290 H-OnDream Fellow teams create an impact together. It consists of ▲H-OnDream Lounge, ▲H-OnDream Office, and ▲Meeting Room.
‘H-OnDream Lounge’ is an open work space and networking space where members of regarding 290 H-OnDream Fellow Teams can come and use at any time, and ‘H-OnDream Office’ is an open work space and networking space that members of regarding 290 H-OnDream Fellows teams (Sixty Hertz, Light Route) , Poien, Tread & Groove) will move in and use it as a work space to solve environmental problems such as carbon neutrality and climate change.
In order to solve environmental problems, the foundation is focused on the fellows living in the ‘H-OnDream Office’, and the fellows with public goals such as net zero and carbon neutrality, as well as external companies, institutions, and startups gather together to brainstorm and discuss the environment. We are operating the ‘Green Lab Project’ to support the project.
Starting with the ‘Ondream Society Week’ held in April, the foundation communicates through lectures and exhibitions by experts in each field for the purpose of practical discussion and presentation of blueprints on ‘a sustainable future for all’ for the MZ generation, the leaders of the future, every year. He said that he would set up a venue for
‘ONSO ESG College’, which recently completed its graduation ceremony, is a planned project of the OnDream Society, which was promoted to foster talents who will create a ‘sustainable future’ according to the purpose of the space. ONSO ESG College was held every Friday for 12 weeks from July 8th to October 7th for 28 first-year trainees. This program provides Korea’s highest level of ESG (environment, social, governance)-related expert lectures to help understand ESG concepts and latest trends, and provides practical knowledge and experience through meetings with social venture representatives, field trips and team projects It has established itself as a program that fosters sincere social innovators by providing opportunities to learn.
In addition, it is operating ‘ONSO Experience’, an open program that allows visitors to the OnDream Society to experience various topics in environment-related culture and arts. Upcycling, crafts using eco-friendly materials, and interactive media art workshops are held 2-3 times a month.
The foundation said that it would like to operate a complex cultural space that communicates with the public through ‘OnDream Society’ in the future, and aims to make it a social innovation space where future generations can discover and solve social problems such as the environment.
