Published on September 20, Credit Suisse’s latest annual Global Wealth Report highlights that Africa has seen the overall private wealth of its residents increase by 7.7% year-on-year to $5.808 billion. .
In order to strengthen the role of the African continent in defining a new era of luxury and to consolidate the structuring of an ecosystem of local and international players who collaborate to better serve African customers, the Maison de communication Digital Society , specializing in digital influence and high-end events in Paris and Abidjan, organizes the second edition of the forum dedicated to Luxury in French-speaking Africa from November 23 to 25, 2022at Ivoire Trade Center new place of life, exchange and meeting in the heart of the very chic town of Cocody.
During its first edition in 2021, the Luxury Forum in French-speaking Africa brought together a little more than 300 participants and 38 speakers including representatives of international companies, entrepreneurs, leaders of initiatives and French, Swiss, Belgian, Senegalese, Ivorian, Congolese, Beninese and Cameroonian economic actors. The organization had been able to count on the support of 13 sponsors, including: Baron Philippe de Rothschild, Veuve Clicquot, Ecobank, Biologique Recherche, Johnnie Walker, etc.
This year’s theme: Luxury issues in Africa: paradigms, gateways and opportunities for global brands ? – will be approached from several angles, including those of innovation, distribution and education.
The Panel “paradigm of a new luxury: How to build a civic, sustainable and authentic brand in 2023? » will serve as a plea for the preservation of heritage, communities of craftsmen, rare know-how, the riches of the planet including the diversity of its biodiversity.
Selected panelists, ambassadors of well-established luxury houses and promising young brands will be invited to speak to share their experiences, their challenges, while deciphering the sectoral challenges of Luxury for West Africa, as well as their visions for the development of the sector on a global scale.
Pour Hapsatou Doro, Managing Director of the Digital Society Agency and Founder and President of the Forum du Luxe “one of the main challenges on a global level is to strengthen alliances between European and African Luxury players in order to create powerful synergies, particularly in the fields of distribution and training.
With a growing demand for luxury products on the African continent, companies are looking for specialists capable of developing their know-how in this field. However, there are few local schools, creating a shortage of skilled professionals to meet market needs and foster continuous innovation and creation. The 2022 edition of the Forum will offer 4 professional training courses in Luxury Professions.
The 3 missions that I have set for the Luxury Forum are:
The creation of an additional bridge between African and European professionals
Inspire and support new talent on the continent
Train as many people as possible who want to improve their skills in the sector”
On the program for these three days which promise to be exceptional:
- The grand opening ceremony – The Luxury Awards will reward the most avant-garde initiatives through 5 prizes: Technological innovation, Sustainable development, Retail innovation, The most beautiful communication campaign, The most beautiful brand.
- 5 conferences
- 4 Professional training
- The ITC Shopping Experiences: the brands of the Ivoire Trade Center will promote their know-how and the excellence of their trades during an evening of original entertainment: oenological tasting, introduction to gemology, etc.
Discover the discussion panels and practical information on the site www.Forumduluxe.com
