The Attijariwafa bank (AWB) group and Injaz Al-Maghrib have for many years made building the entrepreneurial capacities and skills of young people a strategic priority.
This is why Attijariwafa bank and Injaz Al-Maghrib, faithful to their vocation as benchmark societal players, are joining forces and pooling their assets in the service of this vision through a support system for entrepreneurship, underlines AWB in a press release.
It is in this way, and within the framework of a common ambition to support the growth dynamic of the entrepreneurial fabric, that the two parties concluded a partnership agreement on October 6, 2022 in the presence of Hassan Bertal, Deputy Managing Director in charge of Morocco and Europe Retail Banking, Mohamed Soussi, Deputy Managing Director in charge of Group Human Capital of Attijariwafa bank and Laila Mamou, Chief Executive Officer of the Injaz Al-Maghrib association.
The main lever of this approach is to work for the promotion of entrepreneurship through training, advice and support via the “Injaz Factory” program and the “Dar Al Moukawil” network of Attijariwafa bank, but also to promote better entrepreneurial dynamics.
Attijariwafa bank and Injaz Al-Maghrib ensure strong mobilization by deploying all the synergies that will make this partnership a real long-term success and this to consolidate their support for entrepreneurs in achieving their ambitions.