A picture being taken for product sales at a public home shopping mall. [사진 제공 = 공영홈쇼핑]It was pointed out that public home shopping, which was created to expand the market for SME products and livestock and fishery products with the participation of the government as a major shareholder, is focused on broadcasting broadcasts to some of the retailers.
According to the results of analysis of the ‘number of broadcasts by each store’ submitted by the Democratic Party’s Office of Assemblyman Hong Jeong-min on the 11th from the public home shopping, there were 62,823 times (replays) for a total of 3,880 products from the opening in July 2015 to the end of August this year.・Accumulated number of times including all live broadcasts) was found to have been broadcast. During this period, the most broadcast program was a food company with 1203 episodes. On the other hand, there were 1429 companies that only aired once, accounting for 36.8% of the total. The number of broadcasts of a specific company with the highest number of broadcasts by industry was 1122 times for fashion underwear, 626 times for furniture and bedding, 346 times for children’s pet culture, 233 times for home appliances digital, 209 times for living kitchen, 120 times for sports and leisure, and 191 times for beauty miscellaneous goods.
In particular, 8 out of 10 companies with the highest number of broadcasts in the food group recorded sales of 10 billion won or more, and their average number of broadcasts was 466. In the case of the fashion underwear group, 7 out of 10 top-ranking companies had sales of 10 billion won or more, and the average number of broadcasts reached 356 times.
Public Home Shopping was designated as a public institution under the Ministry of SMEs and Startups in 2018. As a public institution, it has taken on the public responsibility of serving as a market for small and medium-sized enterprises (SMEs) and farmers and fishermen who have difficulty entering the market. However, looking at the results of the analysis, it is important to increase sales by increasing the number of broadcasts of specific popular products and to foster them as star products. It is analyzed that there was a phenomenon of concentration in the company.
Of course, there was an aspect that there were operational difficulties in having to organize mainly items and companies with good sales by recording a loss from opening to 2019, but from 2020 onward, it turned to the black, recording operating profit and net profit of tens of billions of won.
Accordingly, as the purpose of the establishment of public home shopping is to discover and grow companies that are difficult to secure a market for, there is a growing demand for measures to be taken.
Assemblyman Hong Jeong-min said, “In contrast to public home shopping’s ‘value of fairness and value of public interest’, the phenomenon of ‘the rich, the poor, and the poor’ is intensifying in the broadcast programming of the retailers.” At the same time, a two-track strategy is needed to discover and grow excellent companies that are difficult to secure a market for.”
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