The popularity of the flagship Samsung Galaxy phones in its home country of South Korea was affected this year, once morest the background of the company’s slowdown in its smartphones, especially when its users play games.
According to StatCounter statistics, Samsung’s market share of the mobile market in South Korea decreased between June and September of this year from 66.11% to 58.38%, while Apple’s market share increased from 27.28% in June to 34.1 percent by September.
This coincides with the same period during which Samsung suffered a wave of anger from users of its flagship phones, the Galaxy S, due to the decline in its performance as a result of the company’s GOS system that controls the temperature of phones while processing complex graphics and data with applications and games.
Samsung has been using the GOS software system since 2014, and it was called Game Tuner, and at that time it was possible for the user to control the clarity and accuracy of the graphics display and processing, according to what suits the capabilities of the user’s phone and its battery life, through 4 preset modes to choose from.
Over time, specifically in 2017, the company developed its system and its working method became automated, so that the user never interfered with it, and the GOS system became aimed at preventing phones from rising temperatures when running and processing games, but users discovered that this protection comes at the expense of the performance of their phones with regarding 10 thousand Application.
Migrate to iPhone
According to a video clip published by the Korean “Kojibji” channel on YouTube, smartphone users are starting to feel pressure from the widespread criticism directed at Samsung, following the company’s GOS system problem that reduces the performance of Galaxy S phones to prevent overheating.
According to the video clip, a large number of smart phone users in the age group over 40 have moved from using Samsung phones to iPhone, in addition to that young people have begun to prefer Apple phones more, especially following they were embarrassed by their peers when it was known that they are still using The South Korean company phones even following its recent crisis.
Some smart phone users also expressed their inclination more to the iPhone because of its capabilities in photography as well as superior performance in games, as they indicated their loss of confidence in Samsung Galaxy phones during the last period.
Some criticized Samsung during the video clip regarding its slow response to the performance crisis of its smartphones, and it was expected to release its software update to solve the crisis as soon as the users’ voices of complaint rose, but the Korean company waited for weeks before deciding to push the update.