Tik Tok is fully in line with the “quick-shifting” era we live in where “nothing lasts and things pop up and disappear very quickly”.
It is no longer a secret that the impact of social networks on the mental health of users, but the rise of the “Tik Tok” platform is a prominent station in this context because of the negative behaviors it produces at the individual and collective levels.
In this context, a YouGov survey showed that 54% of young people aged 18 to 24 in the Middle East and North Africa “fear of being judged negatively by friends and family when talking regarding their mental health.”
And 65% of respondents said that their mental health is as important as their physical health.
But the important turning point in the survey is the willingness of 59% of the 35-44-year-old group to express their mental health through social media.
According to these figures, TikTok announced the launch of a mental health campaign by “building a supportive space where the platform community feels able to express itself honestly.”
The controversial social platform did not address the scientific testimonies of a large number of psychologists regarding the harms of addiction to the use of its applications.
“Tik Tok” in its characteristics is perfectly in line with the “rapidly shifting” era we live in, where “nothing lasts and things pop up and disappear very quickly.”
The app is designed to stimulate this ‘instant’ consumerism among its more than one billion users. Perhaps the most prominent weapon of the Chinese application lies in its algorithms, which allow anyone who does not even have a large number of followers to publish content “virally”, meaning to release a new shout regardless of the triviality of the content of this cry or its damages, repercussions, dangers and results.
It is enough to click on the application icon to play videos automatically, unlike other social networking applications, as “Tik Tok” has been designed to watch videos endlessly. And watch a few seconds of any video so that the artificial intelligence built into the app determines your interests and what might interest you.