Consumer Behavior Survey 2022
In the past few years, a lot of changes have happened to the world. These changes are sure to affect the market for sure. Regardless of any industry, technology is advancing rapidly. Covid-19 epidemic crisis Adapting to working from home more These factors make the way of life. how the business operates and resource management in the world has changed in every aspect.
Investment science invites surveys on consumer behavior through the company’s research PricewaterhouseCoopers Also known as PWC, it is one of the four largest auditing firms in the world.
Starting from looking at the big picture, factors such as inflation, supply chain problems Awareness of the environment, society and good governance In addition, concerns regarding the economic recession made what was found more There are not many products in stock of each company. We can see that in the department store People line up to buy products. for online stores as well. Most stores take longer to deliver. Because there are not many products in stock.
meanwhile Supply chains are also affected by changing consumer behavior. Consumers tend to search for products through online channels. with many sources The online storefront clearly states how much a product with such a feature is priced. Therefore, there are more comparisons before making a purchase from the buyer’s side.
In addition, as technology continues to advance until the creation of innovations like Virtual Reality or the virtual world. This research also found that People order through the virtual world experience. especially expensive luxury goods
Consumer awareness of the environment, society and good governance has also increased significantly. We will see more and more big companies start working on this issue. An annual report is submitted. Organize social activities Consumers are increasingly buying from companies that value transparency. and beneficial to society Therefore, the competition to be a model company It’s getting higher and higher as well.
Another big concern for consumers is cyber security Due to the fact that most people are now paying more attention to privacy. Be wary of allowing or disallowing the Platform to access certain personal data. Therefore, companies that promote their products and services as being cyber-secure is one of the reasons why consumers choose to use their services.
Consequently, all these factors cause different trends in consumption of goods and services. Inflation, online shopping advancement of technology Awareness of the impact of business on society and concerns regarding cybersecurity These can be easily summed up as the main factors that make consumers decide to pay or not to pay where their wallets are.
Knowing this, businesses have to adjust to the direction that consumers choose to buy. Because businesses have to continually adapt through the ages. It may cause your business to lag. Can’t keep up with trends and lose the opportunity to compete with competitors
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refer
PWC, Consumers respond to waves of disruption, Retrieved from https://www.pwc.com/gx/en/industries/consumer-markets/consumer-insights-survey.html
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