On TV, we are finally starting to call a spade a spade and a cat a vulva. For decades, the sexuality on the small screen had to confine itself to the sometimes saucy, sometimes sensationalist, sometimes pornographic register – the famous “first Saturday of the month on Canal+”. In other words, when the shows didn’t talk regarding it, they talked regarding it badly or not really, which amounts to the same thing.
But things are changing. For two years, the “sexpert” Maïa Mazaurette has been writing a column on the subject in Dailyon TMC. This same channel will broadcast its documentary on Wednesday Desire: What men want, an exploration of the male libido through multiple testimonies and reports. Tuesday, Téva launches, at 9 p.m., Orgasmiq, a talk show hosted by Rosa Bursztein. The theme of the first issue: “Do we have to enjoy to be happy? “The following will deal with polyamory, desire or even fantasies…
And then, every Saturday in What an era! on France 2Camille Aumont Carnel opens her Sex Club to answer questions regarding sex from the public… For example: “Why, when I have sex, can I never reach orgasm without touching myself? » or « I realized that my sex did not resemble those which one can find in porn. It gives me complexes. Is it normal ? »
“Good morals and censorship”
Most of these questions come from the community that Camille Aumont Carnel has set up via her Instagram account, @jemenbatsleclito, followed by nearly 700,000 people. “Thereupon, I approach sexuality in a hyper uninhibited and cash way. I receive regarding 300 messages a day, ”says the author. And to clarify: “I am not a sexologist, I am not a journalist, I am not a midwife, I am not a gynecologist. I am Camilla. The fact of being identified as a person to whom we can ask questions and who will answer them very sincerely is nothing new. What’s new is bringing it on public service television on a Saturday night and talking regarding it that way. »
She says that the producer of What an era!, Régis Lamanna-Rodat, contacted her because “it was important to her, in her desire to address contemporary themes, to leave room to talk regarding sexuality, to see where the sexuality of French women and men is in post-#metoo period. »
“Television must revolutionize and progress,” claims Rosa Bursztein. If the programs on sexuality did not exist, it was for questions of morality, of censorship. It is not for nothing that people have turned to social networks. All of a sudden, there was a word that was super free, ”underlines the host ofOrgasmiq. She is also accompanied around the Téva table by Charline Vermont and Charline Gayault, whose Instagram accounts @orgasm_and_me (657,000 subscriptions) and @charline.sagefemme (132,000 subscriptions) refer.
“If it is of interest, it is because there is a lack of information”
In the wake of #metoo, it appeared necessary to talk regarding sexuality differently, to recall the notion of consent, to open up reflections on heteronormativity or patriarchal dynamics… Camille Aumont Carnel, who launched @jemenbatsleclito in October 2018 , talks regarding “sexual revolution 2.0 with hashtags”. According to her, it is logical that the paradigm shift observed on the screens of smartphones is now illustrated on those of televisions.
“I know that today the tendency is to say that television has nothing more to offer anyone and that desire is dead. But it is no coincidence that television is increasingly taking over the subject of sexuality. It interests people and if it interests them, it is because there is a lack of information, ”supports Maïa Mazaurette when asked if it is important to talk regarding sex on TV when the subject is widely mentioned on social networks, in series, books or podcasts accessible by the greatest number. “Television is consumed as a couple or as a family, while content on Instagram is consumed in a personal way,” she continues. It’s not the same thing to receive sexual information when you’re with your girlfriend, your boyfriend, your parents: you can make a point or start a conversation. »
“There are people who don’t want to be on the networks all the time, insists Rosa Bursztein. And then it’s not exactly the same content. A post is a bit short. In Orgasmiq, witnesses come to recount life experiences, experts give extremely detailed analyses. It’s two hours of discussion, it allows you to go in depth. »
Camille Aumont Carnel says the same thing: “Television makes it possible to reach another audience. With food, sexuality is the only subject that we all have in common on Earth. But this theme is still very closed, taboo, misunderstood… It’s a very good thing to have the opportunity to address these themes, to advance mentalities, to inform, to deconstruct, to educate while doing to laugh. »
freedom of tone
She is already seeing the impact of her appearances in What an era! “I’ve been stopped at least ten times on the street in the past two weeks to say, ‘You have no idea how good it feels to see a chick like you talk regarding sex, especially in this way- the.” »
The freedom of tone is essential to talk regarding intimacy on the small screen. “I have no censorship of the channel or of the production, assures Camille Aumont Carnel. Doing something super watered down doesn’t work, it’s not me and it’s not what people want to see or hear. »
“In television too, you can go straight to the point, with speaking images, clear explanations, without ever being vulgar or wanting to shock”, confirms Rosa Bursztein for her part. His comedian profile at the head of the podcast The guys I want to kenwas obvious for the production ofOrgasmiq.
“Making jokes, playing down the drama, talking regarding me while laughing allows the witnesses to feel at ease, to create a climate of discussion where everyone shares and to access the most intimate words”, affirms that who plays his only on stage, prohibited for children under 12, at the Nouvelle Seine in Paris.
“The goal is not to say ‘fuck from morning to night'”
Uninhibiting the public, that’s the key word of the “sexpertes”. “I want to do good, so that people can take a weight off their shoulders; the one due to all these beliefs, to these moments when we found ourselves weird, not in the mould, not normal, when we asked ourselves a billion questions wondering if it only happened to us”, summarizes the author of @jemenbatsleclito.
Her words echo those of Rosa Bursztein: “With Orgasmiq, we want someone watching to think “Ah, that’s normal actually and to feel less alone.” I think that women have been enormously complexed by their bodies, by their ability to have pleasure. “And to continue:” We want the greatest possible inclusion. We will talk regarding breaking away from penetrative norms, for example. We will talk regarding prostatic pleasure. When dealing with sexual relations with objects, we will emphasize that these are relations that men can have with women, that women can have with each other… We want to break the injunctions. The goal is not to say “fuck from morning to night” either, but for everyone to feel free to explore sexuality without embarrassment. »
“Sex is emotions, politics, economics…”
Maïa Mazaurette, who was until then very alone on the slot on the air, said to welcome “with joy what might be competition”. She explains: “When you are outside the world of sexuality, you may think that a documentary or a chronicle on sex is enough. But there are so many ways to look at these things. Sex is regarding emotions, politics, economics… The multiplicity of points of view brings more freedom to the people who receive the information. I give mine but I find it interesting that people don’t agree with me, that other journalists have a very different analysis from mine, because we are always more intelligent and empathetic when we receive more ‘information. »
And if the offer is now a little more substantial on television, there is still quite a margin before affirming that it saturates the schedules of the programs. “If you compare the number of sex shows with the number of sports shows, that’s nothing. We are only at the beginning. I want it to be dynamic”, resumes Maïa Mazaurette, happy “to work in a field where there are more and more new ideas, new objects”.
Camille Aumont Carnel, she would see herself “embodying a TV show on the public service talking regarding sexuality”, within “two or three years”. The sexual revolution of the small screen has only just begun.
